Symbols / DRCT
DRCT Chart
About
Direct Digital Holdings, Inc. operates as an end-to-end full-service advertising and marketing platform. The company's platform primarily focuses on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy- and sell-side of the digital advertising ecosystem. It serves various industry verticals, such as travel, education, healthcare, financial services, consumer products, and other sectors with a focus on small and mid-sized businesses. The company was founded in 2018 and is headquartered in Houston, Texas.
Fundamentals
Scroll to Statements| Sector | Communication Services | Industry | Advertising Agencies | Market Cap | 2.71M |
| Enterprise Value | 10.62M | Income | -9.83M | Sales | 35.37M |
| Book/sh | -3.86 | Cash/sh | 2.35 | Dividend Yield | — |
| Payout | 0.00% | Employees | 79 | IPO | — |
| P/E | — | Forward P/E | -1.89 | PEG | — |
| P/S | 0.08 | P/B | -0.27 | P/C | — |
| EV/EBITDA | -0.83 | EV/Sales | 0.30 | Quick Ratio | 0.27 |
| Current Ratio | 0.37 | Debt/Eq | — | LT Debt/Eq | — |
| EPS (ttm) | -73.15 | EPS next Y | -0.55 | EPS Growth | — |
| Revenue Growth | -12.00% | Earnings | 2026-03-24 | ROA | -34.75% |
| ROE | — | ROIC | — | Gross Margin | 31.43% |
| Oper. Margin | -48.98% | Profit Margin | -26.76% | Shs Outstand | 2.43M |
| Shs Float | 367.32K | Short Float | 4.26% | Short Ratio | 0.01 |
| Short Interest | — | 52W High | 80.30 | 52W Low | 1.00 |
| Beta | 5.97 | Avg Volume | 2.88M | Volume | 347.80K |
| Target Price | $110.00 | Recom | None | Prev Close | $1.03 |
| Price | $1.04 | Change | 0.97% |
Valuation Models
Price estimates from analyst targets and simple models.
1. Analyst consensus
$110.00
Mean price target
2. Current target
$1.04
Latest analyst target
3. DCF / Fair value
$2.54
Simplified: (Free Cash Flow ÷ Shares) × 18 (P/FCF multiple). Not a …
Ratings
Current target
$1.04
Low
$110.00
High
$110.00
Mean
$110.00
Latest analyst rating changes
| Date | Action | Analyst | Rating Change | Price Target |
|---|---|---|---|---|
| 2025-05-07 | main | Benchmark | Buy → Buy | $6 |
| 2024-04-24 | reit | Benchmark | Buy → Buy | $23 |
| 2024-03-27 | main | Roth MKM | Buy → Buy | $19 |
| 2024-03-27 | main | Benchmark | Buy → Buy | $23 |
| 2024-03-27 | down | Noble Capital Markets | Outperform → Market Perform | — |
| 2024-03-13 | main | Roth MKM | Buy → Buy | $28 |
| 2024-03-06 | main | Benchmark | Buy → Buy | $30 |
| 2023-11-28 | main | Roth MKM | Buy → Buy | $13 |
| 2023-11-10 | main | Benchmark | Buy → Buy | $15 |
| 2023-09-27 | reit | Roth MKM | Buy → Buy | $5 |
| 2023-05-15 | main | EF Hutton | Buy → Buy | $8 |
| 2023-04-20 | reit | EF Hutton | — → Buy | $6 |
| 2023-03-27 | main | EF Hutton | — → Buy | $6 |
| 2023-03-24 | reit | Benchmark | — → Buy | $10 |
| 2023-02-09 | init | EF Hutton | — → Buy | $7 |
| 2022-07-12 | init | Noble Capital Markets | — → Outperform | $6 |
| 2022-03-28 | init | Roth Capital | — → Buy | $4 |
| 2022-03-09 | init | Benchmark | — → Buy | $8 |
- $DRCT stock is up 26% today. Here's what we see in our data. - Quiver Quantitative hu, 22 Jan 2026 08
- Direct Digital Holdings Announces Reverse Stock Split - PR Newswire hu, 08 Jan 2026 08
- Direct Digital Holdings (DRCT) Price Target Increased by 5,400.00% to 112.20 - Nasdaq Wed, 14 Jan 2026 08
- Direct Digital Regains Nasdaq Compliance After Reverse Stock Split - The Globe and Mail Fri, 13 Feb 2026 08
- Direct Digital Holdings Inc (DRCT) Q3 2025: Everything You Need To Know Ahead Of Earnings - Yahoo Finance Wed, 05 Nov 2025 08
- Direct Digital Holdings, Inc. (NASDAQ:DRCT) Might Not Be As Mispriced As It Looks After Plunging 39% - simplywall.st Mon, 17 Nov 2025 08
- $DRCT stock is down 10% today. Here's what we see in our data. - Quiver Quantitative hu, 11 Dec 2025 08
- Direct Digital Holdings, Inc. (DRCT) Reports Q3 Loss, Misses Revenue Estimates - Nasdaq hu, 06 Nov 2025 08
- Direct Digital Executes Reverse Split Amid Going Concern Doubts - The Globe and Mail ue, 10 Feb 2026 08
- [EFFECT] Direct Digital Holdings, Inc. SEC Filing - Stock Titan hu, 12 Feb 2026 08
- $DRCT stock is up 54% today. Here's what we see in our data. - Quiver Quantitative Mon, 01 Dec 2025 08
- 2025 Momentum program: Colossus SSP backed by Digitas opens applications; cohort starts Q4 - Stock Titan hu, 09 Oct 2025 07
- Direct Digital Holdings, Inc. Stock (DRCT) Opinions on Nasdaq Listing Challenges - Quiver Quantitative Wed, 31 Dec 2025 08
- $DRCT stock is down 13% today. Here's what we see in our data. - Quiver Quantitative Mon, 17 Nov 2025 08
- $DRCT stock is down 34% today. Here's what we see in our data. - Quiver Quantitative Fri, 07 Nov 2025 08
Insider Transactions
| Date | Shares | Url | Text | Insider | Position | Transaction | Start Date | Ownership | Value |
|---|---|---|---|---|---|---|---|---|---|
| 0 | 300000 | — | — | DIRECT DIGITAL MANAGEMENT, LLC | Beneficial Owner of more than 10% of a Class of Security | — | 2025-12-04 00:00:00 | D | nan |
| 1 | 300000 | — | — | WALKER MARK D | Chief Executive Officer | — | 2025-12-04 00:00:00 | I | nan |
| 2 | 171242 | — | Sale at price 0.21 - 0.29 per share. | SMITH W KEITH | President | — | 2025-11-14 00:00:00 | I | 41332.0 |
| 3 | 272500 | — | Sale at price 0.21 - 0.29 per share. | WALKER MARK D | Chief Executive Officer | — | 2025-11-14 00:00:00 | I | 59298.0 |
| 4 | 600000 | — | — | SMITH W KEITH | President | — | 2025-09-11 00:00:00 | I | nan |
| 5 | 872500 | — | — | DIRECT DIGITAL MANAGEMENT, LLC | Beneficial Owner of more than 10% of a Class of Security | — | 2025-09-11 00:00:00 | D | nan |
| 6 | 272500 | — | — | WALKER MARK D | Chief Executive Officer | — | 2025-09-11 00:00:00 | I | nan |
| 7 | 69682 | — | Sale at price 0.39 - 0.41 per share. | WALKER MARK D | Chief Executive Officer | — | 2025-08-19 00:00:00 | D/I | 27623.0 |
| 8 | 32750 | — | Sale at price 0.53 - 0.54 per share. | SMITH W KEITH | President | — | 2025-07-28 00:00:00 | I | 17438.0 |
| 9 | 44242 | — | Sale at price 0.51 - 0.52 per share. | SMITH W KEITH | President | — | 2025-07-23 00:00:00 | I | 22733.0 |
Financials
| Line Item | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 |
|---|---|---|---|---|
| TaxEffectOfUnusualItems | 0.00 | -63.00K | -16.66K | -727.59K |
| TaxRateForCalcs | 0.21 | 0.21 | 0.06 | 0.27 |
| NormalizedEBITDA | -5.98M | 773.00K | 10.15M | 6.39M |
| TotalUnusualItems | 0.00 | -300.00K | -303.00K | -2.69M |
| TotalUnusualItemsExcludingGoodwill | 0.00 | -300.00K | -303.00K | -2.69M |
| NetIncomeFromContinuingOperationNetMinorityInterest | -6.24M | -2.19M | 205.00K | -1.51M |
| ReconciledDepreciation | 2.38M | 2.37M | 2.12M | 1.95M |
| ReconciledCostOfRevenue | 44.90M | 119.54M | 60.04M | 19.71M |
| EBITDA | -5.98M | 473.00K | 9.85M | 3.69M |
| EBIT | -8.37M | -1.90M | 7.72M | 1.74M |
| NetInterestIncome | -5.41M | -4.38M | -3.23M | -3.18M |
| InterestExpense | 5.41M | 4.38M | 3.23M | 3.18M |
| NormalizedIncome | -6.24M | -1.96M | 491.33K | 460.09K |
| NetIncomeFromContinuingAndDiscontinuedOperation | -6.24M | -2.19M | 205.00K | -1.51M |
| TotalExpenses | 75.52M | 159.29M | 81.38M | 33.75M |
| TotalOperatingIncomeAsReported | -13.23M | -2.19M | 7.98M | 4.38M |
| DilutedAverageShares | 56.98K | 270.75K | 307.21K | 72.73K |
| BasicAverageShares | 56.98K | 258.84K | 307.21K | 72.73K |
| DilutedEPS | -91.30 | 7.15 | 9.35 | -20.72 |
| BasicEPS | -91.30 | 7.70 | 9.35 | -20.72 |
| DilutedNIAvailtoComStockholders | -6.24M | -2.19M | 316.00K | -1.51M |
| NetIncomeCommonStockholders | -6.24M | -2.19M | 316.00K | -1.51M |
| OtherunderPreferredStockDividend | 0.00 | 0.00 | -111.00K | |
| NetIncome | -6.24M | -2.19M | 205.00K | -1.51M |
| MinorityInterests | 13.67M | 4.65M | -3.96M | |
| NetIncomeIncludingNoncontrollingInterests | -19.91M | -6.84M | 4.17M | -1.51M |
| NetIncomeContinuousOperations | -19.91M | -6.84M | 4.17M | -1.51M |
| TaxProvision | 6.13M | 568.00K | 326.00K | 63.53K |
| PretaxIncome | -13.78M | -6.28M | 4.49M | -1.44M |
| OtherIncomeExpense | 4.87M | 287.00K | -255.00K | -2.64M |
| OtherNonOperatingIncomeExpenses | 4.87M | 587.00K | 48.00K | 50.63K |
| SpecialIncomeCharges | 0.00 | -300.00K | 287.00K | -2.65M |
| OtherSpecialCharges | 300.00K | -287.00K | 2.65M | |
| RestructuringAndMergernAcquisition | 0.00 | |||
| GainOnSaleOfSecurity | -590.00K | -41.62K | ||
| NetNonOperatingInterestIncomeExpense | -5.41M | -4.38M | -3.23M | -3.18M |
| InterestExpenseNonOperating | 5.41M | 4.38M | 3.23M | 3.18M |
| OperatingIncome | -13.23M | -2.19M | 7.98M | 4.38M |
| OperatingExpense | 30.62M | 39.76M | 21.34M | 14.04M |
| OtherOperatingExpenses | 8.83M | |||
| SellingGeneralAndAdministration | 30.62M | 30.93M | 21.34M | 14.04M |
| GeneralAndAdministrativeExpense | 30.62M | 30.93M | 21.34M | 14.04M |
| OtherGandA | 14.22M | 13.20M | 7.22M | 5.53M |
| SalariesAndWages | 16.40M | 17.73M | 14.12M | 8.52M |
| GrossProfit | 17.39M | 37.57M | 29.32M | 18.43M |
| CostOfRevenue | 44.90M | 119.54M | 60.04M | 19.71M |
| TotalRevenue | 62.29M | 157.11M | 89.36M | 38.14M |
| OperatingRevenue | 62.29M | 157.11M | 89.36M | 38.14M |
| Line Item | 2023-12-31 | |||
|---|---|---|---|---|
| TreasurySharesNumber | 0.00 | |||
| OrdinarySharesNumber | 296.70K | 260.85K | 264.19K | 72.73K |
| ShareIssued | 296.70K | 260.85K | 264.19K | 72.73K |
| NetDebt | 33.86M | 24.94M | 19.67M | 16.13M |
| TotalDebt | 36.27M | 30.95M | 24.56M | 20.82M |
| TangibleBookValue | -21.24M | -17.66M | -17.88M | -22.49M |
| InvestedCapital | 30.32M | 30.60M | 26.00M | 20.44M |
| WorkingCapital | -4.82M | 3.28M | 6.71M | 4.06M |
| NetTangibleAssets | -21.24M | -17.66M | -17.88M | -22.49M |
| CapitalLeaseObligations | 971.00K | 899.00K | 837.00K | 0.00 |
| CommonStockEquity | -4.99M | 543.00K | 2.28M | -374.86K |
| TotalCapitalization | 26.61M | 29.12M | 25.34M | 19.82M |
| TotalEquityGrossMinorityInterest | -19.73M | -5.42M | 5.59M | -374.86K |
| MinorityInterest | -14.74M | -5.96M | 3.31M | |
| StockholdersEquity | -4.99M | 543.00K | 2.28M | -374.86K |
| RetainedEarnings | -8.77M | -2.54M | -344.00K | -4.67M |
| AdditionalPaidInCapital | 3.77M | 3.07M | 2.61M | 0.00 |
| CapitalStock | 17.00K | 14.00K | 14.00K | 4.29M |
| CommonStock | 17.00K | 14.00K | 14.00K | 4.29M |
| TotalLiabilitiesNetMinorityInterest | 45.74M | 74.35M | 52.53M | 36.37M |
| TotalNonCurrentLiabilitiesNetMinorityInterest | 32.39M | 34.55M | 27.96M | 26.65M |
| OtherNonCurrentLiabilities | 5.20M | 4.15M | ||
| PreferredSecuritiesOutsideStockEquity | 0.00 | 6.46M | ||
| TradeandOtherPayablesNonCurrent | 4.15M | 0.00 | ||
| LongTermDebtAndCapitalLeaseObligation | 32.39M | 29.35M | 23.81M | 20.20M |
| LongTermCapitalLeaseObligation | 783.00K | 773.00K | 745.00K | 0.00 |
| LongTermDebt | 31.60M | 28.58M | 23.06M | 20.20M |
| CurrentLiabilities | 13.35M | 39.80M | 24.57M | 9.72M |
| OtherCurrentLiabilities | 41.00K | 41.00K | 183.00K | |
| CurrentDeferredLiabilities | 507.00K | 381.00K | 547.00K | 1.35M |
| CurrentDeferredRevenue | 507.00K | 381.00K | 547.00K | 1.35M |
| CurrentDebtAndCapitalLeaseObligation | 3.89M | 1.60M | 747.00K | 620.80K |
| CurrentCapitalLeaseObligation | 188.00K | 126.00K | 92.00K | 0.00 |
| CurrentDebt | 3.70M | 1.48M | 655.00K | 620.80K |
| OtherCurrentBorrowings | 3.70M | 1.48M | 655.00K | 620.80K |
| PensionandOtherPostRetirementBenefitPlansCurrent | 330.00K | 2.98M | 3.13M | 406.51K |
| PayablesAndAccruedExpenses | 8.58M | 34.80M | 19.97M | 7.35M |
| CurrentAccruedExpenses | 927.00K | 838.00K | 649.00K | 638.40K |
| InterestPayable | 50.00K | 36.00K | 13.00K | 14.20K |
| Payables | 7.66M | 33.96M | 19.32M | 6.71M |
| DuetoRelatedPartiesCurrent | 0.00 | 1.45M | 70.80K | |
| TotalTaxPayable | 0.00 | 34.00K | 174.00K | 0.00 |
| IncomeTaxPayable | 0.00 | 34.00K | 174.00K | 0.00 |
| AccountsPayable | 7.66M | 33.93M | 17.70M | 6.71M |
| TotalAssets | 26.01M | 68.94M | 58.13M | 36.00M |
| TotalNonCurrentAssets | 17.47M | 25.85M | 26.84M | 22.22M |
| OtherNonCurrentAssets | 48.00K | 130.00K | 47.00K | 11.51K |
| NonCurrentDeferredAssets | 0.00 | 6.13M | 5.17M | 96.15K |
| NonCurrentDeferredTaxesAssets | 0.00 | 6.13M | 5.17M | 0.00 |
| DuefromRelatedPartiesNonCurrent | 1.74M | 0.00 | ||
| NonCurrentAccountsReceivable | 1.74M | |||
| GoodwillAndOtherIntangibleAssets | 16.25M | 18.20M | 20.16M | 22.11M |
| OtherIntangibleAssets | 9.73M | 11.68M | 13.64M | 15.59M |
| Goodwill | 6.52M | 6.52M | 6.52M | 6.52M |
| NetPPE | 1.17M | 1.39M | 1.47M | 0.00 |
| AccumulatedDepreciation | -562.00K | -287.00K | -34.00K | 0.00 |
| GrossPPE | 1.74M | 1.67M | 1.51M | 0.00 |
| Leases | 43.00K | 36.00K | 0.00 | |
| OtherProperties | 832.00K | 788.00K | 799.00K | |
| MachineryFurnitureEquipment | 860.00K | 850.00K | 707.00K | 0.00 |
| Properties | 0.00 | 0.00 | 0.00 | |
| CurrentAssets | 8.54M | 43.08M | 31.28M | 13.78M |
| OtherCurrentAssets | 189.00K | 226.00K | 883.00K | 1.23M |
| PrepaidAssets | 566.00K | 533.00K | 1.23M | |
| Receivables | 6.33M | 37.21M | 26.35M | 7.87M |
| OtherReceivables | 1.36M | |||
| AccountsReceivable | 4.97M | 37.21M | 26.35M | 7.87M |
| AllowanceForDoubtfulAccountsReceivable | -978.00K | -344.00K | -4.00K | -40.86K |
| GrossAccountsReceivable | 5.95M | 37.55M | 26.36M | 7.91M |
| CashCashEquivalentsAndShortTermInvestments | 1.45M | 5.12M | 4.05M | 4.68M |
| CashAndCashEquivalents | 1.45M | 5.12M | 4.05M | 4.68M |
| Line Item | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 |
|---|---|---|---|---|
| FreeCashFlow | -8.66M | 2.38M | 1.38M | 3.75M |
| RepurchaseOfCapitalStock | 0.00 | -14.25M | -3.50M | |
| RepaymentOfDebt | -6.37M | -2.68M | -976.00K | -16.44M |
| IssuanceOfDebt | 10.70M | 8.52M | 4.26M | 22.69M |
| IssuanceOfCapitalStock | 1.65M | 0.00 | 11.17M | 0.00 |
| CapitalExpenditure | -17.00K | -178.00K | -688.00K | |
| InterestPaidSupplementalData | 4.30M | 3.74M | 2.57M | 3.11M |
| IncomeTaxPaidSupplementalData | 388.00K | 361.00K | 47.00K | 14.88K |
| EndCashPosition | 1.45M | 5.12M | 4.05M | 4.68M |
| BeginningCashPosition | 5.12M | 4.05M | 4.68M | 1.61M |
| ChangesInCash | -3.67M | 1.07M | -637.00K | 3.07M |
| FinancingCashFlow | 4.99M | -1.31M | -2.01M | -678.72K |
| CashFlowFromContinuingFinancingActivities | 4.99M | -1.31M | -2.01M | -678.72K |
| NetOtherFinancingCharges | -1.29M | -576.00K | -525.00K | -2.19M |
| ProceedsFromStockOptionExercised | 307.00K | -3.39M | 0.00 | |
| CashDividendsPaid | 0.00 | -3.19M | -1.69M | -1.24M |
| CommonStockDividendPaid | 0.00 | -3.19M | -1.69M | -1.24M |
| NetPreferredStockIssuance | 0.00 | -7.05M | -3.50M | |
| PreferredStockPayments | 0.00 | -7.05M | -3.50M | |
| NetCommonStockIssuance | 1.65M | 0.00 | 3.97M | 0.00 |
| CommonStockPayments | 0.00 | -7.20M | 0.00 | |
| CommonStockIssuance | 1.65M | 0.00 | 11.17M | 0.00 |
| NetIssuancePaymentsOfDebt | 4.33M | 5.84M | 3.28M | 6.25M |
| NetLongTermDebtIssuance | 4.33M | 5.84M | 3.28M | 6.25M |
| LongTermDebtPayments | -6.37M | -2.68M | -976.00K | -16.44M |
| LongTermDebtIssuance | 10.70M | 8.52M | 4.26M | 22.69M |
| InvestingCashFlow | -17.00K | -178.00K | -688.00K | 0.00 |
| CashFlowFromContinuingInvestingActivities | -17.00K | -178.00K | -688.00K | 0.00 |
| NetBusinessPurchaseAndSale | 0.00 | |||
| PurchaseOfBusiness | 0.00 | |||
| NetIntangiblesPurchaseAndSale | -687.96K | 0.00 | ||
| PurchaseOfIntangibles | -687.96K | 0.00 | ||
| CapitalExpenditureReported | -17.00K | -178.00K | -688.00K | |
| OperatingCashFlow | -8.65M | 2.56M | 2.06M | 3.75M |
| CashFlowFromContinuingOperatingActivities | -8.65M | 2.56M | 2.06M | 3.75M |
| ChangeInWorkingCapital | 4.15M | 4.75M | -5.41M | -75.65K |
| ChangeInOtherWorkingCapital | 126.00K | -166.00K | -801.00K | 1.04M |
| ChangeInOtherCurrentLiabilities | -127.00K | -92.00K | -98.00K | 0.00 |
| ChangeInPayablesAndAccruedExpense | -27.41M | 16.08M | 13.69M | 3.17M |
| ChangeInAccruedExpense | -1.10M | -8.00K | 2.62M | -273.74K |
| ChangeInPayable | -26.30M | 16.09M | 11.07M | 3.45M |
| ChangeInAccountPayable | -26.27M | 16.23M | 10.97M | 3.45M |
| ChangeInTaxPayable | -34.00K | -140.00K | 174.00K | 0.00 |
| ChangeInIncomeTaxPayable | -34.00K | -140.00K | 174.00K | 0.00 |
| ChangeInPrepaidAssets | -60.00K | 201.00K | 307.00K | -1.01M |
| ChangeInReceivables | 31.61M | -11.28M | -18.50M | -3.28M |
| ChangesInAccountReceivables | 31.61M | -11.28M | -18.50M | -3.28M |
| OtherNonCashItems | -3.58M | 584.00K | 1.19M | 667.32K |
| StockBasedCompensation | 1.55M | 706.00K | 154.00K | 0.00 |
| ProvisionandWriteOffofAssets | 619.00K | 422.00K | ||
| AssetImpairmentCharge | 422.00K | 17.00K | 91.05K | |
| DeferredTax | 6.13M | 568.00K | 105.00K | 0.00 |
| DeferredIncomeTax | 6.13M | 568.00K | 105.00K | 0.00 |
| DepreciationAmortizationDepletion | 2.38M | 2.37M | 2.12M | 1.95M |
| DepreciationAndAmortization | 2.38M | 2.37M | 2.12M | 1.95M |
| AmortizationCashFlow | 1.95M | 1.95M | 1.95M | 1.95M |
| AmortizationOfIntangibles | 1.95M | 1.95M | 1.95M | 1.95M |
| Depreciation | 431.00K | 417.00K | 171.00K | 0.00 |
| OperatingGainsLosses | -287.00K | 2.62M | ||
| PensionAndEmployeeBenefitExpense | 41.62K | |||
| NetIncomeFromContinuingOperations | -19.91M | -6.84M | 4.17M | -1.51M |
SEC Filings
Recent 10-K, 10-Q, 8-K, and Form 4 (insider) filings.
Public Trades for DRCT
| Date | User | Asset | Broker | Type | Position Size | Entry Price | Patterns |
|---|