Symbols / GPRO
GPRO Chart
About
GoPro, Inc. provides cameras, mountable and wearable accessories, and subscription and services in the Americas, Europe, the Middle East, Africa, and the Asia Pacific. The company provides HERO13 Black, HERO12 Black, HERO11 Black, HERO10 Black, HERO, and MAX cameras; Premium and Premium+ subscription, which are subscription services that include cloud storage for its content; and Quik subscription, a subscription service in total addressable market to those who value organizing the visual moments of their lives with footage from any phone or camera. It also offers mobile and web applications, and desktop plugins that provide a media workflow for archiving, editing, multi-clip story creation, and sharing content on the fly; and a lifestyle gear lineup that melds its signature design and versatility across a line of bags, backpacks, and cases, as well as a line of t-shirts, hats, and other soft goods. In addition, the company provides mounts and accessories; equipment-based mounts comprising helmet, handlebar, roll bar, and tripod mounts that enable consumers to wear mounts on their bodies with the use of its magnetic swivel clip, chest harness, and head strap; and spare batteries, dive filters and charging accessories, and cables to connect its cameras to computers, laptops, and television monitors. Further, it offers mobile, desktop, and web applications that provide media workflow for archiving, editing, multi-clip story creation, and sharing content on the fly. The company sells its products through retailers, distributors, and on GoPro.com. The company was formerly known as Woodman Labs, Inc. and changed its name to GoPro, Inc. in February 2014. GoPro, Inc. was founded in 2002 and is headquartered in San Mateo, California.
Fundamentals
Scroll to Statements| Sector | Technology | Industry | Consumer Electronics | Market Cap | 133.76M |
| Enterprise Value | 272.76M | Income | -121.57M | Sales | 650.75M |
| Book/sh | 0.50 | Cash/sh | 0.37 | Dividend Yield | — |
| Payout | 0.00% | Employees | 696 | IPO | — |
| P/E | — | Forward P/E | 16.75 | PEG | — |
| P/S | 0.21 | P/B | 1.66 | P/C | — |
| EV/EBITDA | -4.12 | EV/Sales | 0.42 | Quick Ratio | 0.39 |
| Current Ratio | 0.95 | Debt/Eq | 254.58 | LT Debt/Eq | — |
| EPS (ttm) | -0.76 | EPS next Y | 0.05 | EPS Growth | — |
| Revenue Growth | -37.10% | Earnings | 2026-03-05 | ROA | -7.62% |
| ROE | -91.95% | ROIC | — | Gross Margin | 34.62% |
| Oper. Margin | -9.41% | Profit Margin | -18.68% | Shs Outstand | 133.47M |
| Shs Float | 118.25M | Short Float | 14.60% | Short Ratio | 8.14 |
| Short Interest | — | 52W High | 3.05 | 52W Low | 0.40 |
| Beta | 1.75 | Avg Volume | 3.02M | Volume | 742.92K |
| Target Price | $1.30 | Recom | None | Prev Close | $0.79 |
| Price | $0.84 | Change | 5.93% |
Valuation Models
Price estimates from analyst targets and simple models.
Ratings
Latest analyst rating changes
| Date | Action | Analyst | Rating Change | Price Target |
|---|---|---|---|---|
| 2024-08-07 | main | Wedbush | Neutral → Neutral | $2 |
| 2024-05-08 | reit | Wedbush | Neutral → Neutral | $2 |
| 2024-04-30 | reit | Wedbush | Neutral → Neutral | $2 |
| 2024-02-08 | down | Wedbush | Outperform → Neutral | $2 |
| 2023-12-12 | down | Morgan Stanley | Equal-Weight → Underweight | $3 |
| 2023-11-08 | main | Morgan Stanley | Equal-Weight → Equal-Weight | $4 |
| 2023-11-08 | main | Wedbush | Outperform → Outperform | $5 |
| 2023-08-04 | main | Morgan Stanley | Equal-Weight → Equal-Weight | $4 |
| 2023-05-10 | main | Wedbush | — → Outperform | $6 |
| 2023-05-10 | main | Morgan Stanley | — → Equal-Weight | $5 |
| 2023-02-03 | main | Morgan Stanley | — → Equal-Weight | $5 |
| 2022-11-04 | main | Morgan Stanley | — → Equal-Weight | $4 |
| 2022-11-04 | down | Oppenheimer | Outperform → Perform | — |
| 2022-11-04 | down | JP Morgan | Overweight → Neutral | $6 |
| 2022-10-17 | main | Morgan Stanley | — → Equal-Weight | $6 |
| 2022-08-08 | main | Oppenheimer | — → Outperform | $11 |
| 2022-06-15 | main | Morgan Stanley | — → Equal-Weight | $8 |
| 2022-05-06 | main | Citigroup | — → Sell | $8 |
| 2022-02-28 | init | Jefferies | — → Buy | $12 |
| 2021-12-13 | up | Wedbush | Neutral → Outperform | $14 |
- Can GoPro (GPRO) Stock Keep Its Recovery Effort Alive in 2026? - The Motley Fool Sat, 06 Dec 2025 08
- Why GoPro (GPRO) Stock Is Trading Up Today - Yahoo Finance ue, 23 Sep 2025 07
- Slammed 25% GoPro, Inc. (NASDAQ:GPRO) Screens Well Here But There Might Be A Catch - simplywall.st ue, 03 Feb 2026 08
- Why GoPro Stock Surged 36% Yesterday? - TIKR.com ue, 26 Aug 2025 07
- GoPro (NASDAQ: GPRO) elevates McGee and appoints Tratt as CFO - Stock Titan hu, 19 Feb 2026 21
- What to Know Before Buying GoPro stock - The Motley Fool hu, 08 Jan 2026 08
- Why GoPro (GPRO) Stock Is Up Today - Yahoo Finance Wed, 01 Oct 2025 07
- Has GoPro (GPRO) Stock Been Good For Investors? - The Motley Fool Wed, 03 Dec 2025 08
- GoPro (GPRO) Stock Trades Down, Here Is Why - Yahoo Finance ue, 16 Sep 2025 07
- GoPro (GPRO) Stock Trades Up, Here Is Why - Yahoo Finance hu, 18 Sep 2025 07
- Why GoPro Stock Surged by 5% on Wednesday - The Motley Fool Wed, 22 Oct 2025 07
- Why GoPro Stock Jumped Nearly 4% Higher Today - The Motley Fool Fri, 03 Oct 2025 07
- GoPro (GPRO) Stock Trades Up, Here Is Why - Yahoo Finance Mon, 25 Aug 2025 07
- Why GoPro Stock Rocketed 36% Higher Today - The Motley Fool Mon, 25 Aug 2025 07
- Why GoPro (GPRO) Stock Is Nosediving - Yahoo Finance ue, 12 Aug 2025 07
Insider Transactions
| Date | Shares | Value | Url | Text | Insider | Position | Transaction | Start Date | Ownership |
|---|---|---|---|---|---|---|---|---|---|
| 0 | 59509 | 47137 | — | Sale at price 0.79 per share. | MCGEE BRIAN T | Chief Operating Officer | — | 2026-02-20 00:00:00 | D |
| 1 | 5393 | 4300 | — | Sale at price 0.80 per share. | STEPHEN JASON CHRISTOPHER | General Counsel | — | 2026-02-18 00:00:00 | D |
| 2 | 4579 | 7189 | — | Sale at price 1.57 per share. | MCGEE BRIAN T | Chief Operating Officer | — | 2025-11-20 00:00:00 | D |
| 3 | 26011 | 39565 | — | Sale at price 1.52 per share. | STEPHEN JASON CHRISTOPHER | General Counsel | — | 2025-11-18 00:00:00 | D |
| 4 | 1129944 | 2000001 | — | Stock Award(Grant) at price 1.77 per share. | WOODMAN NICHOLAS | Chief Executive Officer | — | 2025-11-10 00:00:00 | I |
| 5 | 12000 | 29880 | — | Sale at price 2.49 per share. | BRUMDER WILLIAM GEORGE | Beneficial Owner of more than 10% of a Class of Security | — | 2025-09-19 00:00:00 | D |
| 6 | 150043 | 186563 | — | Sale at price 1.24 per share. | MCGEE BRIAN T | Chief Operating Officer | — | 2025-08-20 00:00:00 | D |
| 7 | 113208 | — | — | Stock Award(Grant) at price 0.00 per share. | STEPHEN JASON CHRISTOPHER | General Counsel | — | 2025-08-15 00:00:00 | D |
| 8 | 127358 | — | — | Stock Award(Grant) at price 0.00 per share. | KAHNG SHAZ | Director | — | 2025-06-03 00:00:00 | D |
| 9 | 127358 | — | — | Stock Award(Grant) at price 0.00 per share. | CULP HOGUE EMILY S | Director | — | 2025-06-03 00:00:00 | D |
Financials
| Line Item | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 |
|---|---|---|---|---|
| TaxEffectOfUnusualItems | -1.65M | -207.04K | -34.88K | -150.12K |
| TaxRateForCalcs | 0.21 | 0.21 | 0.16 | 0.27 |
| NormalizedEBITDA | -115.41M | -55.91M | 49.48M | 124.56M |
| TotalUnusualItems | -7.86M | -963.00K | -214.00K | -556.00K |
| TotalUnusualItemsExcludingGoodwill | -7.86M | -963.00K | -214.00K | -556.00K |
| NetIncomeFromContinuingOperationNetMinorityInterest | -432.31M | -53.18M | 28.85M | 371.17M |
| ReconciledDepreciation | 6.49M | 6.16M | 8.57M | 10.96M |
| ReconciledCostOfRevenue | 530.18M | 681.89M | 686.71M | 683.98M |
| EBITDA | -123.27M | -56.87M | 49.27M | 124.00M |
| EBIT | -129.76M | -63.03M | 40.70M | 113.04M |
| NetInterestIncome | -3.33M | -4.70M | -6.24M | -22.94M |
| InterestExpense | 3.33M | 4.70M | 6.24M | 22.94M |
| NormalizedIncome | -426.10M | -52.43M | 29.03M | 371.58M |
| NetIncomeFromContinuingAndDiscontinuedOperation | -432.31M | -53.18M | 28.85M | 371.17M |
| TotalExpenses | 928.64M | 1.08B | 1.05B | 1.05B |
| TotalOperatingIncomeAsReported | -135.03M | -75.46M | 38.95M | 113.22M |
| DilutedAverageShares | 153.11M | 153.35M | 178.28M | 163.18M |
| BasicAverageShares | 153.11M | 153.35M | 156.18M | 154.27M |
| DilutedEPS | -2.82 | -0.35 | 0.18 | 2.27 |
| BasicEPS | -2.82 | -0.35 | 0.18 | 2.41 |
| DilutedNIAvailtoComStockholders | -432.31M | -53.18M | 28.85M | 371.17M |
| NetIncomeCommonStockholders | -432.31M | -53.18M | 28.85M | 371.17M |
| NetIncome | -432.31M | -53.18M | 28.85M | 371.17M |
| NetIncomeIncludingNoncontrollingInterests | -432.31M | -53.18M | 28.85M | 371.17M |
| NetIncomeContinuousOperations | -432.31M | -53.18M | 28.85M | 371.17M |
| TaxProvision | 299.22M | -14.55M | 5.61M | -281.07M |
| PretaxIncome | -133.09M | -67.73M | 34.45M | 90.10M |
| OtherIncomeExpense | -2.59M | 11.47M | 1.53M | -732.00K |
| OtherNonOperatingIncomeExpenses | 5.27M | 12.43M | 1.74M | -176.00K |
| SpecialIncomeCharges | -7.86M | -963.00K | -214.00K | -556.00K |
| RestructuringAndMergernAcquisition | 7.86M | 963.00K | 214.00K | 556.00K |
| NetNonOperatingInterestIncomeExpense | -3.33M | -4.70M | -6.24M | -22.94M |
| InterestExpenseNonOperating | 3.33M | 4.70M | 6.24M | 22.94M |
| OperatingIncome | -127.17M | -74.50M | 39.17M | 113.77M |
| OperatingExpense | 398.47M | 398.07M | 367.66M | 363.33M |
| ResearchAndDevelopment | 185.90M | 165.69M | 139.88M | 141.49M |
| SellingGeneralAndAdministration | 212.57M | 232.38M | 227.77M | 221.84M |
| SellingAndMarketingExpense | 149.52M | 160.71M | 158.66M | 148.29M |
| GeneralAndAdministrativeExpense | 63.05M | 71.67M | 69.12M | 73.55M |
| OtherGandA | 49.67M | 51.21M | 49.15M | 53.96M |
| SalariesAndWages | 13.38M | 20.46M | 19.96M | 19.59M |
| GrossProfit | 271.30M | 323.57M | 406.83M | 477.11M |
| CostOfRevenue | 530.18M | 681.89M | 686.71M | 683.98M |
| TotalRevenue | 801.47M | 1.01B | 1.09B | 1.16B |
| OperatingRevenue | 801.47M | 1.01B | 1.09B | 1.16B |
| Line Item | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 |
|---|---|---|---|---|
| TreasurySharesNumber | 26.61M | 26.61M | 16.68M | 10.71M |
| OrdinarySharesNumber | 155.45M | 149.90M | 154.89M | 156.47M |
| ShareIssued | 182.06M | 176.50M | 171.56M | 167.18M |
| TotalDebt | 122.21M | 128.66M | 184.02M | 286.52M |
| TangibleBookValue | -6.62M | 409.37M | 465.08M | 469.39M |
| InvestedCapital | 244.90M | 648.46M | 752.58M | 849.59M |
| WorkingCapital | -17.02M | 203.50M | 330.10M | 307.03M |
| NetTangibleAssets | -6.62M | 409.37M | 465.08M | 469.39M |
| CapitalLeaseObligations | 29.00M | 36.05M | 43.00M | 52.84M |
| CommonStockEquity | 151.69M | 555.85M | 611.56M | 615.91M |
| TotalCapitalization | 151.69M | 648.46M | 752.58M | 727.20M |
| TotalEquityGrossMinorityInterest | 151.69M | 555.85M | 611.56M | 615.91M |
| StockholdersEquity | 151.69M | 555.85M | 611.56M | 615.91M |
| TreasuryStock | 193.23M | 193.23M | 153.23M | 113.61M |
| RetainedEarnings | -681.61M | -249.30M | -196.11M | -279.35M |
| CapitalStock | 1.03B | 998.37M | 960.90M | 1.01B |
| CommonStock | 1.03B | 998.37M | 960.90M | 1.01B |
| PreferredStock | 0.00 | 0.00 | 0.00 | 0.00 |
| TotalLiabilitiesNetMinorityInterest | 391.99M | 412.11M | 465.37M | 643.97M |
| TotalNonCurrentLiabilitiesNetMinorityInterest | 35.72M | 133.01M | 189.44M | 169.13M |
| OtherNonCurrentLiabilities | 6.03M | 3.67M | 5.44M | 7.50M |
| TradeandOtherPayablesNonCurrent | 11.62M | 11.20M | 9.54M | 7.32M |
| LongTermDebtAndCapitalLeaseObligation | 18.07M | 118.14M | 174.46M | 154.31M |
| LongTermCapitalLeaseObligation | 18.07M | 25.53M | 33.45M | 43.02M |
| LongTermDebt | 92.61M | 141.02M | 111.29M | |
| CurrentLiabilities | 356.27M | 279.09M | 275.93M | 474.83M |
| OtherCurrentLiabilities | 11.17M | 14.27M | 17.83M | 9.26M |
| CurrentDeferredLiabilities | 58.11M | 57.85M | 59.28M | 45.27M |
| CurrentDeferredRevenue | 58.11M | 57.85M | 59.28M | 45.27M |
| CurrentDebtAndCapitalLeaseObligation | 104.14M | 10.52M | 9.55M | 132.21M |
| CurrentCapitalLeaseObligation | 10.94M | 10.52M | 9.55M | 9.82M |
| CurrentDebt | 93.21M | 122.39M | ||
| OtherCurrentBorrowings | 93.21M | 122.39M | ||
| PensionandOtherPostRetirementBenefitPlansCurrent | 7.40M | 18.97M | 11.26M | 19.02M |
| CurrentProvisions | 4.91M | 6.39M | 6.00M | 9.26M |
| PayablesAndAccruedExpenses | 175.44M | 177.49M | 178.00M | 269.07M |
| CurrentAccruedExpenses | 89.50M | 74.88M | 86.36M | 97.53M |
| Payables | 85.94M | 102.61M | 91.65M | 171.54M |
| TotalTaxPayable | 223.00K | |||
| IncomeTaxPayable | 223.00K | |||
| AccountsPayable | 85.94M | 102.61M | 91.65M | 171.54M |
| TotalAssets | 543.68M | 967.95M | 1.08B | 1.26B |
| TotalNonCurrentAssets | 204.43M | 485.36M | 470.90M | 478.02M |
| OtherNonCurrentAssets | 14.71M | 6.25M | 1.80M | 2.51M |
| NonCurrentPrepaidAssets | 7.55M | 8.23M | 8.44M | 8.24M |
| NonCurrentDeferredAssets | 765.00K | 296.98M | 279.05M | 274.43M |
| NonCurrentDeferredTaxesAssets | 765.00K | 296.98M | 279.05M | 274.43M |
| GoodwillAndOtherIntangibleAssets | 158.30M | 146.47M | 146.47M | 146.52M |
| OtherIntangibleAssets | 5.95M | 15.00K | 15.00K | 62.00K |
| Goodwill | 152.35M | 146.46M | 146.46M | 146.46M |
| NetPPE | 23.10M | 27.41M | 35.15M | 46.32M |
| AccumulatedDepreciation | -78.05M | -79.44M | -98.51M | -102.77M |
| GrossPPE | 101.14M | 106.86M | 133.66M | 149.10M |
| Leases | 24.00M | 23.82M | 32.47M | 33.76M |
| ConstructionInProgress | 156.00K | 83.00K | 59.00K | 480.00K |
| OtherProperties | 22.64M | 25.91M | 32.52M | 42.83M |
| MachineryFurnitureEquipment | 54.35M | 57.05M | 68.61M | 72.03M |
| Properties | 0.00 | 0.00 | 0.00 | 0.00 |
| CurrentAssets | 339.25M | 482.59M | 606.03M | 781.86M |
| OtherCurrentAssets | 29.77M | 38.30M | 34.55M | |
| RestrictedCash | 0.00 | |||
| PrepaidAssets | 34.55M | 42.31M | ||
| Inventory | 120.72M | 106.27M | 127.13M | 86.41M |
| OtherInventories | 38.40M | 10.76M | ||
| FinishedGoods | 101.31M | 85.95M | 88.73M | 75.65M |
| RawMaterials | 19.41M | 20.31M | 38.40M | 10.76M |
| Receivables | 85.94M | 91.45M | 77.01M | 114.22M |
| AccountsReceivable | 85.94M | 91.45M | 77.01M | 114.22M |
| AllowanceForDoubtfulAccountsReceivable | -500.00K | -400.00K | -700.00K | |
| GrossAccountsReceivable | 91.95M | 77.41M | 114.92M | |
| CashCashEquivalentsAndShortTermInvestments | 102.81M | 246.57M | 367.34M | 538.92M |
| OtherShortTermInvestments | 0.00 | 23.87M | 143.60M | 137.83M |
| CashAndCashEquivalents | 102.81M | 222.71M | 223.74M | 401.09M |
| Line Item | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 |
|---|---|---|---|---|
| FreeCashFlow | -129.18M | -34.38M | 2.30M | 223.61M |
| RepurchaseOfCapitalStock | 0.00 | -40.00M | -39.62M | 0.00 |
| RepaymentOfDebt | 0.00 | -46.25M | -125.00M | 0.00 |
| IssuanceOfDebt | 0.00 | 0.00 | ||
| IssuanceOfCapitalStock | 2.15M | 3.88M | 4.76M | 7.49M |
| CapitalExpenditure | -4.04M | -1.52M | -3.45M | -5.54M |
| InterestPaidSupplementalData | 1.29M | 1.98M | 4.26M | 6.13M |
| IncomeTaxPaidSupplementalData | 2.10M | 810.00K | ||
| EndCashPosition | 102.81M | 222.71M | 223.74M | 401.09M |
| BeginningCashPosition | 222.71M | 223.74M | 401.09M | 327.65M |
| EffectOfExchangeRateChanges | -1.48M | 316.00K | -1.44M | -2.11M |
| ChangesInCash | -118.42M | -1.34M | -175.91M | 75.55M |
| FinancingCashFlow | -929.00K | -90.38M | -173.27M | -9.89M |
| CashFlowFromContinuingFinancingActivities | -929.00K | -90.38M | -173.27M | -9.89M |
| NetOtherFinancingCharges | -3.08M | -8.01M | -13.41M | -17.38M |
| NetCommonStockIssuance | 2.15M | -36.12M | -34.86M | 7.49M |
| CommonStockPayments | 0.00 | -40.00M | -39.62M | 0.00 |
| CommonStockIssuance | 2.15M | 3.88M | 4.76M | 7.49M |
| NetIssuancePaymentsOfDebt | 0.00 | -46.25M | -125.00M | 0.00 |
| NetShortTermDebtIssuance | 0.00 | 0.00 | -125.00M | 0.00 |
| ShortTermDebtPayments | 0.00 | 0.00 | -125.00M | 0.00 |
| ShortTermDebtIssuance | 0.00 | 0.00 | ||
| NetLongTermDebtIssuance | 0.00 | -46.25M | 0.00 | 0.00 |
| LongTermDebtPayments | 0.00 | -46.25M | 0.00 | 0.00 |
| LongTermDebtIssuance | 0.00 | 0.00 | ||
| InvestingCashFlow | 7.65M | 121.90M | -8.39M | -143.72M |
| CashFlowFromContinuingInvestingActivities | 7.65M | 121.90M | -8.39M | -143.72M |
| NetInvestmentPurchaseAndSale | 24.00M | 123.42M | -4.94M | -138.17M |
| SaleOfInvestment | 24.00M | 149.20M | 160.65M | 8.34M |
| PurchaseOfInvestment | 0.00 | -25.78M | -165.59M | -146.51M |
| NetBusinessPurchaseAndSale | -12.31M | 0.00 | 0.00 | |
| PurchaseOfBusiness | -12.31M | 0.00 | 0.00 | |
| NetPPEPurchaseAndSale | -4.04M | -1.52M | -3.45M | -5.54M |
| PurchaseOfPPE | -4.04M | -1.52M | -3.45M | -5.54M |
| OperatingCashFlow | -125.14M | -32.86M | 5.75M | 229.15M |
| CashFlowFromContinuingOperatingActivities | -125.14M | -32.86M | 5.75M | 229.15M |
| ChangeInWorkingCapital | -30.01M | -6.83M | -80.12M | 61.32M |
| ChangeInOtherWorkingCapital | -770.00K | -1.34M | 11.96M | 19.21M |
| ChangeInPayablesAndAccruedExpense | -21.16M | -4.23M | -97.11M | 56.26M |
| ChangeInPayable | -21.16M | -4.23M | -97.11M | 56.26M |
| ChangeInAccountPayable | -21.16M | -4.23M | -97.11M | 56.26M |
| ChangeInPrepaidAssets | 1.08M | -7.65M | 7.92M | -17.51M |
| ChangeInInventory | -14.45M | 20.86M | -40.72M | 11.51M |
| ChangeInReceivables | 5.29M | -14.48M | 37.83M | -8.14M |
| ChangesInAccountReceivables | 5.29M | -14.48M | 37.83M | -8.14M |
| OtherNonCashItems | 1.51M | 490.00K | 6.75M | 20.59M |
| StockBasedCompensation | 29.13M | 41.48M | 38.99M | 38.65M |
| AssetImpairmentCharge | 3.28M | 0.00 | 0.00 | 0.00 |
| DeferredTax | 296.77M | -17.89M | 2.71M | -273.54M |
| DeferredIncomeTax | 296.77M | -17.89M | 2.71M | -273.54M |
| DepreciationAmortizationDepletion | 6.49M | 6.16M | 8.57M | 10.96M |
| DepreciationAndAmortization | 6.49M | 6.16M | 8.57M | 10.96M |
| OperatingGainsLosses | -3.09M | |||
| NetIncomeFromContinuingOperations | -432.31M | -53.18M | 28.85M | 371.17M |
SEC Filings
Recent 10-K, 10-Q, 8-K, and Form 4 (insider) filings.
Public Trades for GPRO
| Date | User | Asset | Broker | Type | Position Size | Entry Price | Patterns |
|---|