Symbols / MYSZ
MYSZ Chart
About
My Size, Inc., an omnichannel e-commerce platform, provides AI-driven software as a service measurement solution for fashion ecommerce companies in Israel and Spain. It operates through Fashion and Equipment E-Commerce Platform, and SaaS Based Innovative Artificial Intelligence Driven Measurement Solutions segments. The company offers Size Form, which generates accurate measurements to find proper fitting clothes and accessories; First Look Smart Mirror and Bring Your Own Device, a solution for brick and mortar stores that allows customers to filter the whole physical store by their size and fit; Smart Catalogue, a solution that suggests the launch of new sizes, detects new product niches, and allows brands to adapt their assortment to their customer base; and True Feedback solution, a Go-To-market solution to fine-tune the customer experience offered to fashion buyers, both online and offline. It also provides Naiz Fit, which offers SaaS technology solutions that solve size and fit issues, and AI solutions for smarter design through data driven decisions; and Orgad, an online retailer. The company was formerly known as Knowledgetree Ventures, Inc. and changed its name to My Size, Inc. in January 2014. My Size, Inc. was incorporated in 1999 and is headquartered in Airport City, Israel.
Fundamentals
Scroll to Statements| Sector | Technology | Industry | Software - Application | Market Cap | 1.85M |
| Enterprise Value | -1.51M | Income | -3.56M | Sales | 7.51M |
| Book/sh | 1.90 | Cash/sh | 1.17 | Dividend Yield | — |
| Payout | 0.00% | Employees | 13 | IPO | — |
| P/E | — | Forward P/E | -0.20 | PEG | — |
| P/S | 0.25 | P/B | 0.28 | P/C | — |
| EV/EBITDA | 0.47 | EV/Sales | -0.20 | Quick Ratio | 1.72 |
| Current Ratio | 2.73 | Debt/Eq | 12.97 | LT Debt/Eq | — |
| EPS (ttm) | -1.18 | EPS next Y | -2.70 | EPS Growth | — |
| Revenue Growth | 39.90% | Earnings | 2025-03-27 17:00 | ROA | -23.73% |
| ROE | -60.58% | ROIC | — | Gross Margin | 38.67% |
| Oper. Margin | -52.72% | Profit Margin | -47.39% | Shs Outstand | 3.50M |
| Shs Float | 3.20M | Short Float | 5.08% | Short Ratio | 0.66 |
| Short Interest | — | 52W High | 3.04 | 52W Low | 0.50 |
| Beta | -0.29 | Avg Volume | 232.43K | Volume | 31.22K |
| Target Price | $3.00 | Recom | None | Prev Close | $0.51 |
| Price | $0.53 | Change | 3.66% |
Valuation Models
Price estimates from analyst targets and simple models.
1. Analyst consensus
$3.00
Mean price target
2. Current target
$0.53
Latest analyst target
3. DCF / Fair value
$-9.50
Simplified: (Free Cash Flow ÷ Shares) × 18 (P/FCF multiple). Not a …
Ratings
Current target
$0.53
Low
$3.00
High
$3.00
Mean
$3.00
Latest analyst rating changes
| Date | Action | Analyst | Rating Change | Price Target |
|---|---|---|---|---|
| 2024-11-18 | main | HC Wainwright & Co. | Buy → Buy | $3 |
| 2024-08-21 | reit | HC Wainwright & Co. | Buy → Buy | $5 |
| 2023-11-21 | main | HC Wainwright & Co. | Buy → Buy | $2 |
| 2023-08-15 | reit | HC Wainwright & Co. | Buy → Buy | $3 |
| 2023-04-17 | reit | HC Wainwright & Co. | — → Buy | $3 |
- Luzon, CEO of My Size, buys $2353 in MYSZ stock - Investing.com ue, 02 Dec 2025 08
- $MYSZ stock is up 17% today. Here's what we see in our data. - Quiver Quantitative ue, 02 Dec 2025 08
- €30B–€40B used fashion market: Percentil brings stock to Amazon Spain - Stock Titan Wed, 28 Jan 2026 08
- My Size (MYSZ) Upgraded to Buy: Here's What You Should Know - Yahoo Finance Fri, 28 Nov 2025 08
- Can My Size Stock Recover If Markets Fall? - Trefis Sun, 21 Dec 2025 08
- My Size Stock (MYSZ) Soars on AI Fashion Data Monetization Plans - TipRanks ue, 13 Jan 2026 08
- 12 Information Technology Stocks Moving In Tuesday's Pre-Market Session - Benzinga ue, 17 Feb 2026 12
- MySize maps out AI acquisitions that could change how clothes are sold - Stock Titan Fri, 09 Jan 2026 08
- The Truth About My Size Inc: Tiny Tech, Massive Claims – But Is MYSZ Just a Penny-Stock Trap? - AD HOC NEWS ue, 30 Dec 2025 08
- MYSZ Stock Surge: What’s Behind the Rise? - StocksToTrade Fri, 28 Mar 2025 07
- Analysts Offer Insights on Technology Companies: My Size (MYSZ) and Elastic (ESTC) - The Globe and Mail Sat, 22 Nov 2025 08
- MySize Reports 2024 Full-Year Financial Results: Revenue Grows 18% to $8.26 Million and Cash Reserves More Than Double - PR Newswire Fri, 28 Mar 2025 07
- MySize stock rises on AI-driven acquisition strategy announcement - Investing.com Fri, 09 Jan 2026 08
- Can anonymized fashion data fix sizing chaos? MySize tests new tools - Stock Titan ue, 13 Jan 2026 08
- MySize CEO Outlines Platform Strategy and Revenue Outlook - TipRanks Mon, 29 Dec 2025 08
Insider Transactions
| Date | Shares | Value | Url | Text | Insider | Position | Transaction | Start Date | Ownership |
|---|---|---|---|---|---|---|---|---|---|
| 0 | 3750 | 2925 | — | Purchase at price 0.78 per share. | LUZON RONEN | Chief Executive Officer | — | 2025-12-29 00:00:00 | D |
| 1 | 15000 | — | — | Stock Award(Grant) at price 0.00 per share. | ZIMMERMAN GUY | Director | — | 2025-12-15 00:00:00 | D |
| 2 | 275000 | — | — | Stock Award(Grant) at price 0.00 per share. | LUZON RONEN | Chief Executive Officer | — | 2025-12-15 00:00:00 | D/I |
| 3 | 30000 | — | — | Stock Award(Grant) at price 0.00 per share. | ELMALIAH OREN | Chief Financial Officer | — | 2025-12-15 00:00:00 | D |
| 4 | 15000 | — | — | Stock Award(Grant) at price 0.00 per share. | KAUFMAN ARIK | Director | — | 2025-12-15 00:00:00 | D |
| 5 | 275000 | — | — | Stock Award(Grant) at price 0.00 per share. | PARDO BILLY | Chief Operating Officer | — | 2025-12-15 00:00:00 | D/I |
| 6 | 15000 | — | — | Stock Award(Grant) at price 0.00 per share. | GOLAN ROY CPA | Director | — | 2025-12-15 00:00:00 | D |
| 7 | 110000 | — | — | Stock Award(Grant) at price 0.00 per share. | CEMBRERO SARALEGUI BORJA | Officer | — | 2025-12-15 00:00:00 | D |
| 8 | 15000 | — | — | Stock Award(Grant) at price 0.00 per share. | BRANITZKY ORON | Director | — | 2025-12-15 00:00:00 | D |
| 9 | 2600 | 2353 | — | Purchase at price 0.90 per share. | LUZON RONEN | Chief Executive Officer | — | 2025-12-01 00:00:00 | D |
Financials
| Line Item | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 |
|---|---|---|---|---|
| TaxEffectOfUnusualItems | 0.00 | -31.85K | -2.68K | 0.00 |
| TaxRateForCalcs | 0.00 | 0.05 | 0.00 | 0.00 |
| NormalizedEBITDA | -3.15M | -5.69M | -7.46M | -10.17M |
| TotalUnusualItems | -450.00K | -642.00K | -622.00K | -296.00K |
| TotalUnusualItemsExcludingGoodwill | -450.00K | -642.00K | -622.00K | -296.00K |
| NetIncomeFromContinuingOperationNetMinorityInterest | -4.00M | -6.38M | -8.31M | -10.52M |
| ReconciledDepreciation | 314.00K | 329.00K | 193.00K | 42.00K |
| ReconciledCostOfRevenue | 4.93M | 4.26M | 3.83M | 0.00 |
| EBITDA | -3.60M | -6.33M | -8.09M | -10.47M |
| EBIT | -3.92M | -6.66M | -8.28M | -10.51M |
| NetInterestIncome | 36.00K | 41.00K | -141.00K | 8.00K |
| InterestExpense | 78.00K | 56.00K | 67.00K | 9.00K |
| InterestIncome | 114.00K | 97.00K | 26.00K | 17.00K |
| NormalizedIncome | -3.54M | -5.77M | -7.69M | -10.22M |
| NetIncomeFromContinuingAndDiscontinuedOperation | -4.00M | -6.38M | -8.31M | -10.52M |
| TotalExpenses | 11.84M | 13.04M | 12.04M | 10.36M |
| RentExpenseSupplemental | 296.00K | 349.00K | 442.00K | 372.00K |
| TotalOperatingIncomeAsReported | -3.94M | -6.74M | -8.11M | -10.58M |
| DilutedAverageShares | 910.76K | 318.85K | 138.99K | 52.55K |
| BasicAverageShares | 910.76K | 318.85K | 138.99K | 52.55K |
| DilutedEPS | -4.39 | -20.40 | -59.76 | -142.00 |
| BasicEPS | -4.39 | -20.40 | -59.76 | -142.00 |
| DilutedNIAvailtoComStockholders | -4.00M | -6.38M | -8.31M | -10.52M |
| NetIncomeCommonStockholders | -4.00M | -6.38M | -8.31M | -10.52M |
| NetIncome | -4.00M | -6.38M | -8.31M | -10.52M |
| NetIncomeIncludingNoncontrollingInterests | -4.00M | -6.38M | -8.31M | -10.52M |
| NetIncomeContinuousOperations | -4.00M | -6.38M | -8.31M | -10.52M |
| TaxProvision | 0.00 | -333.00K | -36.00K | 0.00 |
| PretaxIncome | -4.00M | -6.71M | -8.35M | -10.52M |
| OtherIncomeExpense | -450.00K | -713.00K | -622.00K | -296.00K |
| SpecialIncomeCharges | -363.00K | -700.00K | -527.00K | -345.00K |
| OtherSpecialCharges | 345.00K | |||
| ImpairmentOfCapitalAssets | 631.00K | 671.00K | 0.00 | |
| RestructuringAndMergernAcquisition | -268.00K | 29.00K | 527.00K | 0.00 |
| EarningsFromEquityInterest | 0.00 | -71.00K | 0.00 | |
| GainOnSaleOfSecurity | -87.00K | 58.00K | -95.00K | 49.00K |
| NetNonOperatingInterestIncomeExpense | 36.00K | 41.00K | -141.00K | 8.00K |
| TotalOtherFinanceCost | 100.00K | -8.00K | ||
| InterestExpenseNonOperating | 78.00K | 56.00K | 67.00K | 9.00K |
| InterestIncomeNonOperating | 114.00K | 97.00K | 26.00K | 17.00K |
| OperatingIncome | -3.58M | -6.04M | -7.58M | -10.23M |
| OperatingExpense | 6.90M | 8.77M | 8.22M | 10.36M |
| ResearchAndDevelopment | 429.00K | 974.00K | 1.70M | 4.25M |
| SellingGeneralAndAdministration | 6.47M | 7.80M | 6.52M | 6.12M |
| SellingAndMarketingExpense | 2.49M | 2.61M | 1.33M | 496.00K |
| GeneralAndAdministrativeExpense | 3.99M | 5.19M | 5.19M | 5.62M |
| OtherGandA | 1.46M | 2.09M | 1.68M | 3.25M |
| InsuranceAndClaims | 359.00K | 463.00K | 564.00K | 627.00K |
| RentAndLandingFees | 296.00K | 349.00K | 442.00K | 372.00K |
| SalariesAndWages | 1.88M | 2.29M | 2.50M | 1.37M |
| GrossProfit | 3.32M | 2.73M | 634.00K | 131.00K |
| CostOfRevenue | 4.93M | 4.26M | 3.83M | 0.00 |
| TotalRevenue | 8.26M | 7.00M | 4.46M | 131.00K |
| OperatingRevenue | 8.26M | 7.00M | 4.46M | 131.00K |
| Line Item | 2023-12-31 | |||
|---|---|---|---|---|
| TreasurySharesNumber | 0.00 | |||
| OrdinarySharesNumber | 2.04M | 452.72K | 183.01K | 119.91K |
| ShareIssued | 2.04M | 452.72K | 183.01K | 119.91K |
| TotalDebt | 276.00K | 694.00K | 998.00K | 611.00K |
| TangibleBookValue | 6.03M | 2.88M | 1.76M | 10.86M |
| InvestedCapital | 7.16M | 5.14M | 5.07M | 10.86M |
| WorkingCapital | 6.08M | 2.75M | 1.88M | 10.33M |
| NetTangibleAssets | 6.03M | 2.88M | 1.76M | 10.86M |
| CapitalLeaseObligations | 23.00K | 287.00K | 467.00K | 611.00K |
| CommonStockEquity | 6.91M | 4.74M | 4.54M | 10.86M |
| TotalCapitalization | 7.05M | 4.98M | 4.91M | 10.86M |
| TotalEquityGrossMinorityInterest | 6.91M | 4.74M | 4.54M | 10.86M |
| StockholdersEquity | 6.91M | 4.74M | 4.54M | 10.86M |
| GainsLossesNotAffectingRetainedEarnings | -825.00K | -771.00K | -637.00K | -406.00K |
| OtherEquityAdjustments | -825.00K | -771.00K | -637.00K | -406.00K |
| RetainedEarnings | -63.88M | -59.88M | -53.50M | -45.19M |
| AdditionalPaidInCapital | 71.61M | 65.38M | 58.67M | 56.45M |
| CapitalStock | 2.00K | 4.00K | 1.00K | 1.00K |
| CommonStock | 2.00K | 4.00K | 1.00K | 1.00K |
| TotalLiabilitiesNetMinorityInterest | 3.15M | 4.26M | 5.19M | 1.70M |
| TotalNonCurrentLiabilitiesNetMinorityInterest | 154.00K | 378.00K | 1.01M | 473.00K |
| NonCurrentDeferredLiabilities | 0.00 | 328.00K | 0.00 | |
| NonCurrentDeferredTaxesLiabilities | 0.00 | 328.00K | 0.00 | |
| LongTermDebtAndCapitalLeaseObligation | 154.00K | 378.00K | 684.00K | 473.00K |
| LongTermCapitalLeaseObligation | 8.00K | 129.00K | 308.00K | 473.00K |
| LongTermDebt | 146.00K | 249.00K | 376.00K | |
| CurrentLiabilities | 3.00M | 3.88M | 4.18M | 1.23M |
| OtherCurrentLiabilities | 2.00K | |||
| CurrentDebtAndCapitalLeaseObligation | 122.00K | 316.00K | 314.00K | 138.00K |
| CurrentCapitalLeaseObligation | 15.00K | 158.00K | 159.00K | 138.00K |
| CurrentDebt | 107.00K | 158.00K | 155.00K | |
| OtherCurrentBorrowings | 107.00K | 158.00K | 155.00K | |
| PayablesAndAccruedExpenses | 2.87M | 3.56M | 3.87M | 1.09M |
| Payables | 2.87M | 3.56M | 3.87M | 1.09M |
| OtherPayable | 639.00K | 803.00K | 680.00K | 392.00K |
| DuetoRelatedPartiesCurrent | 151.00K | 605.00K | 698.00K | 63.00K |
| AccountsPayable | 2.08M | 2.15M | 2.49M | 635.00K |
| TotalAssets | 10.06M | 8.99M | 9.73M | 12.56M |
| TotalNonCurrentAssets | 987.00K | 2.36M | 3.67M | 996.00K |
| NonCurrentPrepaidAssets | 7.00K | 7.00K | 28.00K | 0.00 |
| InvestmentsAndAdvances | 7.00K | 30.00K | 146.00K | 108.00K |
| InvestmentinFinancialAssets | 7.00K | 6.00K | 47.00K | 108.00K |
| AvailableForSaleSecurities | 7.00K | 6.00K | 47.00K | 108.00K |
| LongTermEquityInvestment | 0.00 | 24.00K | 99.00K | 0.00 |
| InvestmentsinJointVenturesatCost | 0.00 | 24.00K | 99.00K | 0.00 |
| GoodwillAndOtherIntangibleAssets | 883.00K | 1.85M | 2.77M | 0.00 |
| OtherIntangibleAssets | 750.00K | 1.10M | 1.38M | |
| Goodwill | 133.00K | 758.00K | 1.40M | 0.00 |
| NetPPE | 90.00K | 472.00K | 723.00K | 888.00K |
| AccumulatedDepreciation | -49.00K | -250.00K | -228.00K | -222.00K |
| GrossPPE | 139.00K | 722.00K | 951.00K | 1.11M |
| Leases | 2.00K | 54.00K | 54.00K | 62.00K |
| OtherProperties | 23.00K | 351.00K | 583.00K | 776.00K |
| MachineryFurnitureEquipment | 114.00K | 317.00K | 314.00K | 272.00K |
| Properties | 0.00 | 0.00 | 0.00 | 0.00 |
| CurrentAssets | 9.07M | 6.63M | 6.06M | 11.56M |
| RestrictedCash | 0.00 | 77.00K | 263.00K | 273.00K |
| PrepaidAssets | 332.00K | 87.00K | 322.00K | 429.00K |
| Inventory | 2.80M | 2.88M | 997.00K | 0.00 |
| Receivables | 1.06M | 1.40M | 2.38M | 190.00K |
| OtherReceivables | 786.00K | 707.00K | 436.00K | 150.00K |
| LoansReceivable | 0.00 | 75.00K | 0.00 | |
| AccountsReceivable | 278.00K | 615.00K | 1.94M | 40.00K |
| CashCashEquivalentsAndShortTermInvestments | 4.88M | 2.19M | 2.10M | 10.67M |
| CashAndCashEquivalents | 4.88M | 2.19M | 2.10M | 10.67M |
| Line Item | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 |
|---|---|---|---|---|
| FreeCashFlow | -3.10M | -6.11M | -7.32M | -7.32M |
| RepaymentOfDebt | -735.00K | -124.00K | -67.00K | 0.00 |
| IssuanceOfDebt | 500.00K | 0.00 | ||
| IssuanceOfCapitalStock | 5.83M | 6.26M | 0.00 | 12.58M |
| CapitalExpenditure | -7.00K | -7.00K | -27.00K | -23.00K |
| EndCashPosition | 4.88M | 2.26M | 2.36M | 10.94M |
| BeginningCashPosition | 2.26M | 2.36M | 10.94M | 1.77M |
| EffectOfExchangeRateChanges | 61.00K | -120.00K | -230.00K | 13.00K |
| ChangesInCash | 2.56M | 21.00K | -8.35M | 9.16M |
| FinancingCashFlow | 5.59M | 6.13M | -67.00K | 16.29M |
| CashFlowFromContinuingFinancingActivities | 5.59M | 6.13M | -67.00K | 16.29M |
| ProceedsFromStockOptionExercised | 0.00 | 3.71M | ||
| NetCommonStockIssuance | 5.83M | 6.26M | 0.00 | 12.58M |
| CommonStockIssuance | 5.83M | 6.26M | 0.00 | 12.58M |
| NetIssuancePaymentsOfDebt | -235.00K | -124.00K | -67.00K | 0.00 |
| NetLongTermDebtIssuance | -235.00K | -124.00K | -67.00K | 0.00 |
| LongTermDebtPayments | -735.00K | -124.00K | -67.00K | 0.00 |
| LongTermDebtIssuance | 500.00K | 0.00 | ||
| InvestingCashFlow | 53.00K | -7.00K | -993.00K | 161.00K |
| CashFlowFromContinuingInvestingActivities | 53.00K | -7.00K | -993.00K | 161.00K |
| NetOtherInvestingChanges | -100.00K | 184.00K | ||
| NetInvestmentPurchaseAndSale | 22.00K | 0.00 | -100.00K | 0.00 |
| SaleOfInvestment | 22.00K | 0.00 | 0.00 | |
| PurchaseOfInvestment | -100.00K | 0.00 | ||
| NetBusinessPurchaseAndSale | 38.00K | 0.00 | -866.00K | 0.00 |
| SaleOfBusiness | 38.00K | 0.00 | ||
| PurchaseOfBusiness | 0.00 | -866.00K | 0.00 | |
| NetPPEPurchaseAndSale | -7.00K | -7.00K | -27.00K | -23.00K |
| PurchaseOfPPE | -7.00K | -7.00K | -27.00K | -23.00K |
| OperatingCashFlow | -3.09M | -6.11M | -7.29M | -7.30M |
| CashFlowFromContinuingOperatingActivities | -3.09M | -6.11M | -7.29M | -7.30M |
| InterestPaidCFO | -41.00K | -23.00K | -10.00K | 0.00 |
| ChangeInWorkingCapital | -466.00K | -827.00K | 50.00K | 195.00K |
| ChangeInOtherWorkingCapital | 10.00K | |||
| ChangeInOtherCurrentLiabilities | -538.00K | -208.00K | 493.00K | 0.00 |
| ChangeInOtherCurrentAssets | 147.00K | 208.00K | 135.00K | |
| ChangeInPayablesAndAccruedExpense | -254.00K | -104.00K | 1.32M | 306.00K |
| ChangeInPayable | -254.00K | -104.00K | 1.32M | 306.00K |
| ChangeInAccountPayable | -65.00K | -306.00K | 1.31M | 253.00K |
| ChangeInInventory | 112.00K | -1.84M | -219.00K | 0.00 |
| ChangeInReceivables | 67.00K | 1.12M | -1.68M | -111.00K |
| ChangesInAccountReceivables | 335.00K | 1.20M | -1.86M | -12.00K |
| OtherNonCashItems | 47.00K | 57.00K | 10.00K | 2.66M |
| StockBasedCompensation | 390.00K | 453.00K | 774.00K | 373.00K |
| UnrealizedGainLossOnInvestmentSecurities | -1.00K | 41.00K | 62.00K | -49.00K |
| AssetImpairmentCharge | 631.00K | 671.00K | 0.00 | |
| DeferredTax | 0.00 | -328.00K | -36.00K | 0.00 |
| DeferredIncomeTax | 0.00 | -328.00K | -36.00K | 0.00 |
| DepreciationAmortizationDepletion | 314.00K | 329.00K | 193.00K | 42.00K |
| DepreciationAndAmortization | 314.00K | 329.00K | 193.00K | 42.00K |
| AmortizationCashFlow | 294.00K | 302.00K | 155.00K | 0.00 |
| AmortizationOfIntangibles | 294.00K | 302.00K | 155.00K | 0.00 |
| Depreciation | 20.00K | 27.00K | 38.00K | 42.00K |
| OperatingGainsLosses | 29.00K | -99.00K | -23.00K | 1.00K |
| GainLossOnInvestmentSecurities | 1.00K | |||
| NetForeignCurrencyExchangeGainLoss | 0.00 | -99.00K | -23.00K | 1.00K |
| GainLossOnSaleOfPPE | 29.00K | 0.00 | ||
| NetIncomeFromContinuingOperations | -4.00M | -6.38M | -8.31M | -10.52M |
SEC Filings
Recent 10-K, 10-Q, 8-K, and Form 4 (insider) filings.
Public Trades for MYSZ
| Date | User | Asset | Broker | Type | Position Size | Entry Price | Patterns |
|---|