Symbols / PRPL Stock $0.66 -0.65% Purple Innovation, Inc.

Consumer Cyclical • Furnishings, Fixtures & Appliances • United States • NMS
PRPL (Stock) Chart
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About

Purple Innovation, Inc. designs, manufactures, and sells sleep and other products in the United States and internationally. It offers mattresses, pillows, sheets, foundations, waterproof mattress protectors, bases, and seat cushions, as well as blankets and duvets. The company markets and sells its products through its direct-to-consumer e-commerce channels, retail brick-and-mortar wholesale partners, third-party online retailers, and Purple showrooms. Purple Innovation, Inc. was founded in 2010 and is headquartered in Lehi, Utah.

Stock Fundamentals
Scroll to Statements
Market Cap 71.52M Enterprise Value 253.03M Income -51.41M Sales 468.72M Book/sh -0.27 Cash/sh 0.22
Dividend Yield — Payout 0.00% Employees 1100 IPO — P/E — Forward P/E -4.13
PEG 3.70 P/S 0.15 P/B -2.40 P/C — EV/EBITDA -20.64 EV/Sales 0.54
Quick Ratio 0.65 Current Ratio 1.35 Debt/Eq — LT Debt/Eq — EPS (ttm) -0.48 EPS next Y -0.16
EPS Growth — Revenue Growth 9.10% Earnings 2026-04-28 ROA -6.34% ROE — ROIC —
Gross Margin 40.44% Oper. Margin -1.55% Profit Margin -10.97% Shs Outstand 108.83M Shs Float 56.47M Short Float 3.04%
Short Ratio 6.43 Short Interest — 52W High 1.26 52W Low 0.57 Beta 1.84 Avg Volume 286.45K
Volume 287.28K Target Price $2.45 Recom None Prev Close $0.66 Price $0.66 Change -0.65%
Valuation Models

Price estimates from analyst targets and simple models.

1. Analyst consensus
$2.45
Mean price target
2. Current target
$0.66
Latest analyst target
3. DCF / Fair value
$-7.00
Simplified: (Free Cash Flow ÷ Shares) × 18 (P/FCF multiple). Not a …
Ratings
Current target
$0.66
Low
$0.85
High
$5.00
Mean
$2.45

Latest analyst rating changes

Date Action Analyst Rating Change Price Target
2026-04-01 main UBS Neutral → Neutral $1
2025-03-26 reit Wedbush Neutral → Neutral $1
2024-09-04 down Wedbush Outperform → Neutral $1
2024-08-06 main Craig-Hallum Hold → Hold $2
2024-05-08 reit Wedbush Outperform → Outperform $2
2024-03-21 reit Roth MKM Buy → Buy $3
2024-03-13 up Roth MKM Neutral → Buy $3
2024-03-13 main Craig-Hallum Hold → Hold $2
2024-03-13 main Wedbush Outperform → Outperform $2
2024-03-07 main Roth MKM Neutral → Neutral $2
2024-01-24 reit Wedbush Outperform → Outperform $1
2024-01-24 main Keybanc Overweight → Overweight $5
2023-11-13 down Oppenheimer Outperform → Perform —
2023-11-10 down Craig-Hallum Buy → Hold —
2023-11-10 main Wedbush Outperform → Outperform $1
2023-11-10 main Keybanc Overweight → Overweight $6
2023-08-25 reit Oppenheimer Outperform → Outperform $8
2023-08-10 main Wedbush Outperform → Outperform $3
2023-04-14 reit Wedbush — → Outperform $5
2023-03-21 main UBS — → Neutral $3
News
RSS: Latest PRPL news
Insider Transactions
Filed Date Insider Relationship Transaction Shares Price Value SEC
2018-02-02 ANTHOS PANO Director — 64,339 — —
2018-02-02 ZEPF PAUL J Beneficial Owner (10% or more) — 2,587,500 $0.00 $0
2018-02-02 DICAMILLO GARY T Director — 111,809 — —
Financials
Statement View
Amounts in millions (2 decimals, no suffix) • EPS per share (2 decimals) • Trend = period evolution • YoY Growth = previous period %
Line Item Trend 2025-12-31 2024-12-31 2023-12-31 2022-12-31
Total Revenue
468.73
-3.93%
487.88
-4.44%
510.54
-10.93%
573.20
Operating Revenue
468.73
-3.93%
487.88
-4.44%
510.54
-10.93%
573.20
Cost Of Revenue
280.17
-8.66%
306.75
-9.44%
338.72
-7.23%
365.11
Reconciled Cost Of Revenue
280.17
-8.66%
306.75
-9.44%
338.72
-7.23%
365.11
Gross Profit
188.56
+4.10%
181.13
+5.42%
171.82
-17.43%
208.09
Operating Expense
220.20
-13.08%
253.34
-9.08%
278.66
+213.54%
88.88
Research And Development
9.60
-25.91%
12.96
+8.94%
11.90
+35.90%
8.76
Selling General And Administration
210.60
-12.39%
240.38
-9.89%
266.76
+10.19%
242.09
Selling And Marketing Expense
147.04
-14.14%
171.26
-6.06%
182.31
+10.23%
165.39
General And Administrative Expense
63.56
-8.04%
69.12
-18.15%
84.45
+10.10%
76.70
Other Gand A
63.56
-8.04%
69.12
-18.15%
84.45
+10.10%
76.70
Total Expenses
500.37
-10.66%
560.09
-9.28%
617.37
+35.99%
453.99
Operating Income
-31.64
+56.18%
-72.21
+32.41%
-106.83
-189.61%
119.22
Total Operating Income As Reported
-43.03
+53.32%
-92.18
+18.93%
-113.71
-165.97%
-42.75
EBITDA
1.53
+103.38%
-45.17
+52.02%
-94.13
-166.54%
141.47
Normalized EBITDA
-4.29
+83.05%
-25.31
+69.48%
-82.92
-160.47%
137.13
Reconciled Depreciation
24.06
-31.94%
35.35
+40.82%
25.11
+43.57%
17.49
EBIT
-22.54
+72.01%
-80.53
+32.47%
-119.24
-196.18%
123.98
Total Unusual Items
5.82
+129.28%
-19.86
-77.19%
-11.21
-358.12%
4.34
Total Unusual Items Excluding Goodwill
5.82
+129.28%
-19.86
-77.19%
-11.21
-358.12%
4.34
Special Income Charges
-11.39
+51.27%
-23.37
-108.45%
-11.21
0.00
Other Special Charges
—
3.39
-21.63%
4.33
—
Impairment Of Capital Assets
0.00
0.00
-100.00%
6.88
0.00
Restructuring And Mergern Acquisition
11.39
-42.99%
19.97
0.00
0.00
Net Income
-51.41
+47.48%
-97.90
+18.93%
-120.76
-30.59%
-92.47
Pretax Income
-51.30
+47.67%
-98.03
+19.12%
-121.21
-200.63%
120.45
Net Non Operating Interest Income Expense
-28.77
-64.28%
-17.51
-790.19%
-1.97
+44.37%
-3.54
Interest Expense Non Operating
28.77
+64.28%
17.51
+790.19%
1.97
-44.37%
3.54
Net Interest Income
-28.77
-64.28%
-17.51
-790.19%
-1.97
+44.37%
-3.54
Interest Expense
28.77
+64.28%
17.51
+790.19%
1.97
-44.37%
3.54
Other Income Expense
9.10
+209.49%
-8.31
+32.99%
-12.41
-360.34%
4.77
Other Non Operating Income Expenses
3.29
-71.52%
11.55
+1063.94%
-1.20
-383.22%
0.42
Gain On Sale Of Security
17.20
+390.92%
3.50
—
4.34
Tax Provision
0.21
+228.57%
0.06
+687.50%
0.01
-100.00%
213.17
Tax Rate For Calcs
0.00
+0.00%
0.00
+0.00%
0.00
+0.00%
0.00
Tax Effect Of Unusual Items
1.22
+129.28%
-4.17
-77.19%
-2.35
-358.12%
0.91
Net Income Including Noncontrolling Interests
-51.51
+47.49%
-98.10
+19.07%
-121.22
-30.73%
-92.72
Net Income From Continuing Operation Net Minority Interest
-51.41
+47.48%
-97.90
+18.93%
-120.76
-30.59%
-92.47
Net Income From Continuing And Discontinued Operation
-51.41
+47.48%
-97.90
+18.93%
-120.76
-30.59%
-92.47
Net Income Continuous Operations
-51.51
+47.49%
-98.10
+19.07%
-121.22
-30.73%
-92.72
Minority Interests
0.10
-51.74%
0.20
-56.11%
0.46
+81.03%
0.25
Normalized Income
-56.01
+31.87%
-82.21
+26.54%
-111.90
-16.68%
-95.90
Net Income Common Stockholders
-51.41
+47.48%
-97.90
+18.93%
-120.76
-30.59%
-92.47
Diluted EPS
-0.48
+47.25%
-0.91
+22.22%
-1.17
-6.36%
-1.10
Basic EPS
-0.48
+47.25%
-0.91
+22.22%
-1.17
-6.36%
-1.10
Basic Average Shares
108.08
+0.88%
107.14
+3.41%
103.60
+26.69%
81.78
Diluted Average Shares
108.25
+0.86%
107.32
+3.26%
103.94
+27.09%
81.78
Diluted NI Availto Com Stockholders
-51.51
+47.49%
-98.10
+19.07%
-121.22
-31.09%
-92.47
Average Dilution Earnings
-0.10
+51.74%
-0.20
+56.11%
-0.46
0.00
Other Taxes
—
0.00
0.00
+100.00%
-161.97
Line Item Trend 2023-12-31
Total Assets
390.62
Current Assets
141.81
Cash Cash Equivalents And Short Term Investments
26.86
Cash And Cash Equivalents
26.86
Receivables
37.80
Accounts Receivable
37.80
Inventory
66.88
Raw Materials
23.23
Work In Process
5.96
Finished Goods
37.68
Prepaid Assets
8.54
Restricted Cash
—
Other Current Assets
1.74
Total Non Current Assets
248.81
Net PPE
224.43
Gross PPE
277.65
Accumulated Depreciation
-53.22
Properties
0.00
Machinery Furniture Equipment
33.82
Construction In Progress
15.08
Other Properties
168.19
Leases
60.56
Goodwill And Other Intangible Assets
22.20
Goodwill
0.00
Other Intangible Assets
22.20
Non Current Deferred Assets
—
Non Current Deferred Taxes Assets
—
Other Non Current Assets
2.19
Total Liabilities Net Minority Interest
275.02
Current Liabilities
110.98
Payables And Accrued Expenses
70.93
Payables
51.78
Accounts Payable
49.83
Current Accrued Expenses
19.15
Pensionand Other Post Retirement Benefit Plans Current
5.06
Total Tax Payable
1.95
Current Debt And Capital Lease Obligation
16.97
Current Debt
2.13
Other Current Borrowings
2.13
Current Capital Lease Obligation
14.84
Current Deferred Liabilities
5.72
Current Deferred Revenue
5.72
Other Current Liabilities
12.29
Total Non Current Liabilities Net Minority Interest
164.04
Long Term Debt And Capital Lease Obligation
136.00
Long Term Debt
26.91
Long Term Capital Lease Obligation
109.09
Long Term Provisions
2.23
Other Non Current Liabilities
0.01
Stockholders Equity
115.42
Common Stock Equity
115.42
Capital Stock
0.01
Common Stock
0.01
Share Issued
105.51
Ordinary Shares Number
105.51
Treasury Shares Number
0.00
Additional Paid In Capital
591.38
Retained Earnings
-475.97
Minority Interest
0.18
Total Equity Gross Minority Interest
115.61
Total Capitalization
142.33
Working Capital
30.83
Invested Capital
144.46
Total Debt
152.97
Net Debt
2.18
Capital Lease Obligations
123.94
Net Tangible Assets
93.23
Tangible Book Value
93.23
Current Provisions
—
Derivative Product Liabilities
0.00
Interest Payable
0.51
Inventories Adjustments Allowances
—
Non Current Accrued Expenses
25.80
Line Item Trend 2025-12-31 2024-12-31 2023-12-31 2022-12-31
Operating Cash Flow
-33.83
-89.52%
-17.85
+67.34%
-54.66
-89.98%
-28.77
Cash Flow From Continuing Operating Activities
-33.83
-89.52%
-17.85
+67.34%
-54.66
-89.98%
-28.77
Net Income From Continuing Operations
-51.51
+47.49%
-98.10
+19.07%
-121.22
-30.73%
-92.72
Depreciation Amortization Depletion
24.06
-31.94%
35.35
+40.82%
25.11
+43.57%
17.49
Depreciation And Amortization
24.06
-31.94%
35.35
+40.82%
25.11
+43.57%
17.49
Other Non Cash Items
32.99
-11.17%
37.15
+2902.91%
1.24
+454.44%
-0.35
Stock Based Compensation
1.73
-38.58%
2.81
-42.26%
4.88
+44.83%
3.37
Asset Impairment Charge
0.00
0.00
-100.00%
6.88
0.00
Deferred Tax
—
0.00
0.00
-100.00%
51.58
Deferred Income Tax
—
0.00
0.00
-100.00%
51.58
Operating Gains Losses
-16.88
-2658.18%
0.66
-89.02%
6.01
+261.46%
-3.72
Gain Loss On Investment Securities
-17.20
-390.92%
-3.50
—
-4.34
Gain Loss On Sale Of PPE
0.32
-58.70%
0.77
-54.17%
1.68
+170.97%
0.62
Change In Working Capital
-24.22
-667.02%
4.27
-80.97%
22.45
+609.07%
-4.41
Change In Receivables
-8.21
-273.13%
4.75
+229.96%
-3.65
+11.21%
-4.11
Changes In Account Receivables
-8.21
-273.13%
4.75
+229.96%
-3.65
+11.21%
-4.11
Change In Inventory
-2.86
-147.79%
5.99
+1.46%
5.90
-79.61%
28.96
Change In Prepaid Assets
3.14
+33.94%
2.35
+48.98%
1.57
-10.42%
1.76
Change In Payables And Accrued Expense
-12.23
-72.62%
-7.09
-144.44%
15.95
+149.43%
-32.26
Change In Accrued Expense
-12.30
-1626.97%
-0.71
-106.16%
11.57
+759.36%
1.35
Change In Payable
0.06
+100.96%
-6.38
-245.50%
4.38
+113.04%
-33.61
Change In Account Payable
0.06
+100.96%
-6.38
-245.50%
4.38
+113.04%
-33.61
Change In Other Working Capital
-4.05
-135.72%
-1.72
-164.38%
2.67
+113.09%
1.25
Change In Other Current Liabilities
—
—
—
—
Investing Cash Flow
-8.28
-9.95%
-7.53
+53.12%
-16.06
+53.45%
-34.50
Cash Flow From Continuing Investing Activities
-8.28
-9.95%
-7.53
+53.12%
-16.06
+53.45%
-34.50
Net PPE Purchase And Sale
-7.62
-5.12%
-7.24
+49.66%
-14.39
+59.32%
-35.38
Purchase Of PPE
-8.08
-11.53%
-7.24
+49.66%
-14.39
+59.32%
-35.38
Sale Of PPE
0.46
0.00
0.00
—
Capital Expenditure
-8.74
-16.11%
-7.53
+50.57%
-15.23
+60.08%
-38.16
Net Intangibles Purchase And Sale
-0.66
-132.17%
-0.29
+66.11%
-0.84
+69.69%
-2.79
Purchase Of Intangibles
-0.66
-132.17%
-0.29
+66.11%
-0.84
+69.69%
-2.79
Net Other Investing Changes
—
—
-0.83
-122.57%
3.66
Financing Cash Flow
37.44
+35.99%
27.53
-50.68%
55.83
+316.24%
13.41
Cash Flow From Continuing Financing Activities
37.44
+35.99%
27.53
-50.68%
55.83
+316.24%
13.41
Net Issuance Payments Of Debt
39.00
+25.81%
31.00
+480.09%
5.34
+107.37%
-72.53
Issuance Of Debt
39.00
-36.07%
61.00
+45.24%
42.00
0.00
Repayment Of Debt
0.00
+100.00%
-30.00
+18.16%
-36.66
+49.46%
-72.53
Long Term Debt Issuance
39.00
-36.07%
61.00
+45.24%
42.00
0.00
Long Term Debt Payments
0.00
+100.00%
-30.00
+18.16%
-36.66
+49.46%
-72.53
Net Long Term Debt Issuance
39.00
+25.81%
31.00
+480.09%
5.34
+107.37%
-72.53
Short Term Debt Issuance
—
—
17.00
0.00
Short Term Debt Payments
—
—
-12.00
+78.18%
-55.00
Net Short Term Debt Issuance
—
—
5.00
+109.09%
-55.00
Net Common Stock Issuance
0.00
0.00
-100.00%
60.30
-38.60%
98.21
Common Stock Dividend Paid
—
—
0.00
0.00
Cash Dividends Paid
—
—
0.00
0.00
Repurchase Of Capital Stock
0.00
0.00
+100.00%
-0.10
0.00
Proceeds From Stock Option Exercised
—
0.00
0.00
-100.00%
0.17
Net Other Financing Charges
-1.56
+55.08%
-3.47
+64.32%
-9.71
+21.88%
-12.43
Changes In Cash
-4.67
-316.62%
2.15
+114.46%
-14.90
+70.12%
-49.86
Beginning Cash Position
29.01
+8.02%
26.86
-35.68%
41.75
-54.42%
91.62
End Cash Position
24.34
-16.08%
29.01
+8.02%
26.86
-35.68%
41.75
Free Cash Flow
-42.57
-67.74%
-25.38
+63.69%
-69.90
-4.43%
-66.93
Interest Paid Supplemental Data
0.15
-3.77%
0.16
-15.87%
0.19
-92.98%
2.69
Income Tax Paid Supplemental Data
0.17
-44.79%
0.32
-17.66%
0.39
+27.06%
0.30
Common Stock Issuance
0.00
0.00
-100.00%
60.30
-38.60%
98.21
Interest Paid CFO
—
—
—
0.00
Issuance Of Capital Stock
0.00
0.00
-100.00%
60.30
-38.60%
98.21
Net Preferred Stock Issuance
0.00
0.00
+100.00%
-0.10
0.00
Preferred Stock Payments
0.00
0.00
+100.00%
-0.10
0.00
SEC Filings

Recent 10-K, 10-Q, 8-K, and Form 4 (insider) filings.

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