Symbols / SNAP
SNAP Chart
About
Snap Inc. operates as a technology company in North America, Europe, and internationally. The company offers Snapchat, a visual messaging application with various tabs, such as camera, visual messaging, snap map, stories, and spotlight that enable people to communicate visually through short videos and snaps. It also provides Snapchat+, Lens+, and Snapchat Platinum, a subscription service that provides subscribers access to exclusive, experimental, and pre-release features; Spectacles, an augmented reality (AR) glasses; and advertising products, including AR ads and Snap ads comprises a single image or video ads, collection ads, dynamic ads, story ads, commercials, sponsored snaps, and promoted places. In addition, the company offers campaign management and delivery, an advertising platform that provides automated, sophisticated, and scalable ad buying and campaign management; and measuring advertising effectiveness solutions. The company was formerly known as Snapchat, Inc. and changed its name to Snap Inc. in September 2016. Snap Inc. was founded in 2010 and is headquartered in Santa Monica, California.
Fundamentals
Scroll to Statements| Sector | Communication Services | Industry | Internet Content & Infor | Market Cap | 8.39B |
| Enterprise Value | 9.60B | Income | -460.49M | Sales | 5.93B |
| Book/sh | 1.33 | Cash/sh | 1.74 | Dividend Yield | — |
| Payout | 0.00% | Employees | 5261 | IPO | — |
| P/E | — | Forward P/E | 8.28 | PEG | — |
| P/S | 1.42 | P/B | 3.73 | P/C | — |
| EV/EBITDA | -26.04 | EV/Sales | 1.62 | Quick Ratio | 3.35 |
| Current Ratio | 3.56 | Debt/Eq | 181.60 | LT Debt/Eq | — |
| EPS (ttm) | -0.27 | EPS next Y | 0.60 | EPS Growth | 3.96% |
| Revenue Growth | 10.20% | Earnings | 2026-04-28 | ROA | -4.26% |
| ROE | -19.46% | ROIC | — | Gross Margin | 54.99% |
| Oper. Margin | 2.90% | Profit Margin | -7.76% | Shs Outstand | 1.43B |
| Shs Float | 1.10B | Short Float | 6.94% | Short Ratio | 1.82 |
| Short Interest | — | 52W High | 10.59 | 52W Low | 4.65 |
| Beta | 0.80 | Avg Volume | 47.10M | Volume | 29.97M |
| Target Price | $7.98 | Recom | Hold | Prev Close | $4.93 |
| Price | $4.97 | Change | 0.81% |
Valuation Models
Price estimates from analyst targets and simple models.
1. Analyst consensus
$7.98
Mean price target
2. Current target
$4.97
Latest analyst target
3. DCF / Fair value
$5.70
Simplified: (Free Cash Flow ÷ Shares) × 18 (P/FCF multiple). Not a …
Ratings
Current target
$4.97
Low
$4.00
High
$15.00
Mean
$7.98
Latest analyst rating changes
| Date | Action | Analyst | Rating Change | Price Target |
|---|---|---|---|---|
| 2026-02-23 | main | Morgan Stanley | Equal-Weight → Equal-Weight | $7 |
| 2026-02-12 | main | Citigroup | Neutral → Neutral | $6 |
| 2026-02-06 | up | Stifel | Sell → Hold | $6 |
| 2026-02-05 | main | JP Morgan | Underweight → Underweight | $7 |
| 2026-02-05 | main | TD Cowen | Hold → Hold | $8 |
| 2026-02-05 | reit | Piper Sandler | Neutral → Neutral | $8 |
| 2026-02-05 | main | UBS | Neutral → Neutral | $7 |
| 2026-02-05 | main | Evercore ISI Group | In-Line → In-Line | $9 |
| 2026-02-05 | main | Wells Fargo | Equal-Weight → Equal-Weight | $8 |
| 2026-02-05 | main | Cantor Fitzgerald | Neutral → Neutral | $7 |
| 2026-02-05 | reit | Citizens | Market Perform → Market Perform | — |
| 2026-02-05 | main | Rosenblatt | Neutral → Neutral | $6 |
| 2026-02-05 | main | Mizuho | Neutral → Neutral | $7 |
| 2026-02-05 | main | Susquehanna | Neutral → Neutral | $7 |
| 2026-02-05 | up | B. Riley Securities | Neutral → Buy | $10 |
| 2026-01-30 | main | Roth Capital | Neutral → Neutral | $10 |
| 2026-01-20 | main | UBS | Neutral → Neutral | $9 |
| 2026-01-13 | main | Goldman Sachs | Neutral → Neutral | $9 |
| 2026-01-13 | main | Morgan Stanley | Equal-Weight → Equal-Weight | $10 |
| 2025-12-19 | main | Guggenheim | Neutral → Neutral | $9 |
- Snap stock plummets as ad platform glitch weighs on Q2 revenue, earnings - AOL.com Mon, 23 Feb 2026 21
- Down 94% From Its Record High, Can Snap Stock Snap Back in 2026? - Nasdaq ue, 24 Feb 2026 10
- Prediction: Snap Inc. Could Soar 200% After This Sell-off - The Motley Fool ue, 24 Feb 2026 21
- SNAP Near $5 With 25M Paid Subscribers and Bulls Refusing to Quit - 24/7 Wall St. ue, 24 Feb 2026 23
- Reddit vs. Snap: Which Social Media Ad Stock Has an Edge Now? - Zacks Investment Research ue, 24 Feb 2026 16
- Snap shares rise on fourth-quarter earnings that beat on sales - CNBC Wed, 04 Feb 2026 08
- Snap Stock Gets Upgraded After Earnings. Not All of Wall Street Is So Optimistic. - Barron's hu, 05 Feb 2026 08
- Snap Stock Plunges 94% From Peak — Can Snapchat’s Turnaround Strategy Deliver? - techi.com ue, 24 Feb 2026 16
- Is Snap Stock A Value Play? - Forbes ue, 03 Feb 2026 08
- SNAP Stock Is At A Seven-Year Low – Here’s Why An Analyst Says Buy Now - Stocktwits hu, 05 Feb 2026 08
- Snap Stock Faces Headwinds as Analysts Slash Price Targets​ - StocksToTrade Mon, 23 Feb 2026 21
- Snap (SNAP) Valuation Reassessed After Q4 2025 Results And Q1 2026 Guidance Shift - simplywall.st Wed, 25 Feb 2026 01
- Freedom Capital Markets cuts Snap stock price target on user growth slowdown - Investing.com Mon, 23 Feb 2026 15
- As it preps Specs for the masses, Snap’s Q4 shows revenue growth but fewer daily users - TechCrunch Wed, 04 Feb 2026 08
- Prediction: Snap Inc. Could Soar 200% After This Sell-off - Nasdaq ue, 24 Feb 2026 21
Insider Transactions
| Date | Shares | Value | Url | Text | Insider | Position | Transaction | Start Date | Ownership |
|---|---|---|---|---|---|---|---|---|---|
| 0 | 19674 | 92939 | — | Sale at price 4.70 - 4.84 per share. | MORROW REBECCA | Officer | — | 2026-02-19 00:00:00 | D |
| 1 | 203325 | 958120 | — | Sale at price 4.70 - 4.73 per share. | BRIERS ZACHARY M | General Counsel | — | 2026-02-18 00:00:00 | D |
| 2 | 63041 | 296331 | — | Sale at price 4.70 per share. | ANDERSEN DEREK | Chief Financial Officer | — | 2026-02-17 00:00:00 | D |
| 3 | 119339 | 561060 | — | Sale at price 4.70 per share. | MOHAN AJIT | Officer | — | 2026-02-17 00:00:00 | D |
| 4 | 601453 | — | — | Stock Gift at price 0.00 per share. | MURPHY ROBERT C. | Chief Technology Officer | — | 2026-02-10 00:00:00 | D |
| 5 | 2000000 | 10625800 | — | Sale at price 5.27 - 5.36 per share. | MURPHY ROBERT C. | Chief Technology Officer | — | 2026-02-10 00:00:00 | D |
| 6 | 983607 | — | — | Stock Award(Grant) at price 0.00 per share. | ANDERSEN DEREK | Chief Financial Officer | — | 2026-02-03 00:00:00 | D |
| 7 | 20848 | 158953 | — | Sale at price 7.62 per share. | MOHAN AJIT | Officer | — | 2026-01-16 00:00:00 | D |
| 8 | 23715 | 185594 | — | Sale at price 7.83 per share. | ANDERSEN DEREK | Chief Financial Officer | — | 2026-01-14 00:00:00 | D |
| 9 | 364078 | — | — | Stock Gift at price 0.00 per share. | SPIEGEL EVAN | Chief Executive Officer | — | 2026-01-05 00:00:00 | D |
Financials
| Line Item | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 |
|---|---|---|---|---|
| TaxEffectOfUnusualItems | 0.00 | 0.00 | 0.00 | 0.00 |
| TaxRateForCalcs | 0.21 | 0.21 | 0.21 | 0.21 |
| NormalizedEBITDA | -165.50M | -492.60M | -1.10B | -1.18B |
| NetIncomeFromContinuingOperationNetMinorityInterest | -460.49M | -697.86M | -1.32B | -1.43B |
| ReconciledDepreciation | 163.63M | 158.07M | 168.44M | 202.17M |
| ReconciledCostOfRevenue | 2.67B | 2.47B | 2.11B | 1.82B |
| EBITDA | -165.50M | -492.60M | -1.10B | -1.18B |
| EBIT | -329.14M | -650.67M | -1.27B | -1.38B |
| NetInterestIncome | 12.16M | 131.91M | 146.37M | 37.14M |
| InterestExpense | 122.00M | 21.55M | 22.02M | 21.46M |
| InterestIncome | 134.16M | 153.47M | 168.39M | 58.60M |
| NormalizedIncome | -460.49M | -697.86M | -1.32B | -1.43B |
| NetIncomeFromContinuingAndDiscontinuedOperation | -460.49M | -697.86M | -1.32B | -1.43B |
| TotalExpenses | 6.46B | 6.15B | 6.00B | 6.00B |
| TotalOperatingIncomeAsReported | -532.17M | -787.29M | -1.40B | -1.40B |
| DilutedAverageShares | 1.69B | 1.66B | 1.61B | 1.61B |
| BasicAverageShares | 1.69B | 1.66B | 1.61B | 1.61B |
| DilutedEPS | -0.27 | -0.42 | -0.82 | -0.89 |
| BasicEPS | -0.27 | -0.42 | -0.82 | -0.89 |
| DilutedNIAvailtoComStockholders | -460.49M | -697.86M | -1.32B | -1.43B |
| NetIncomeCommonStockholders | -460.49M | -697.86M | -1.32B | -1.43B |
| NetIncome | -460.49M | -697.86M | -1.32B | -1.43B |
| NetIncomeIncludingNoncontrollingInterests | -460.49M | -697.86M | -1.32B | -1.43B |
| NetIncomeContinuousOperations | -460.49M | -697.86M | -1.32B | -1.43B |
| TaxProvision | 9.35M | 25.63M | 28.06M | 28.96M |
| PretaxIncome | -451.14M | -672.23M | -1.29B | -1.40B |
| OtherIncomeExpense | 68.87M | -16.85M | -42.41M | -42.53M |
| OtherNonOperatingIncomeExpenses | 68.87M | -16.85M | -42.41M | -42.53M |
| NetNonOperatingInterestIncomeExpense | 12.16M | 131.91M | 146.37M | 37.14M |
| InterestExpenseNonOperating | 122.00M | 21.55M | 22.02M | 21.46M |
| InterestIncomeNonOperating | 134.16M | 153.47M | 168.39M | 58.60M |
| OperatingIncome | -532.17M | -787.29M | -1.40B | -1.40B |
| OperatingExpense | 3.79B | 3.67B | 3.89B | 4.18B |
| ResearchAndDevelopment | 1.79B | 1.69B | 1.91B | 2.11B |
| SellingGeneralAndAdministration | 2.00B | 1.98B | 1.98B | 2.07B |
| SellingAndMarketingExpense | 1.02B | 1.06B | 1.12B | 1.12B |
| GeneralAndAdministrativeExpense | 979.13M | 919.10M | 857.42M | 953.26M |
| OtherGandA | 979.13M | 919.10M | 857.42M | 953.26M |
| GrossProfit | 3.26B | 2.89B | 2.49B | 2.79B |
| CostOfRevenue | 2.67B | 2.47B | 2.11B | 1.82B |
| TotalRevenue | 5.93B | 5.36B | 4.61B | 4.60B |
| OperatingRevenue | 5.93B | 5.36B | 4.61B | 4.60B |
| Line Item | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 |
|---|---|---|---|---|
| TreasurySharesNumber | 44.67M | 47.22M | 49.20M | 51.31M |
| OrdinarySharesNumber | 1.71B | 1.69B | 1.65B | 1.57B |
| ShareIssued | 1.76B | 1.74B | 1.69B | 1.63B |
| NetDebt | 2.51B | 2.60B | 1.97B | 2.32B |
| TotalDebt | 4.14B | 4.24B | 4.34B | 4.18B |
| TangibleBookValue | 494.11M | 674.61M | 575.98M | 730.10M |
| InvestedCapital | 5.82B | 6.09B | 6.16B | 6.32B |
| WorkingCapital | 3.30B | 3.66B | 3.84B | 4.04B |
| NetTangibleAssets | 494.11M | 674.61M | 575.98M | 730.10M |
| CapitalLeaseObligations | 606.30M | 599.97M | 595.60M | 432.76M |
| CommonStockEquity | 2.28B | 2.45B | 2.41B | 2.58B |
| TotalCapitalization | 5.77B | 6.06B | 6.16B | 6.32B |
| TotalEquityGrossMinorityInterest | 2.28B | 2.45B | 2.41B | 2.58B |
| StockholdersEquity | 2.28B | 2.45B | 2.41B | 2.58B |
| GainsLossesNotAffectingRetainedEarnings | 26.69M | 2.69M | 7.13M | -13.97M |
| OtherEquityAdjustments | 26.69M | 2.69M | 7.13M | -13.97M |
| TreasuryStock | 435.72M | 460.62M | 479.90M | 500.51M |
| RetainedEarnings | -13.95B | -12.74B | -11.73B | -10.21B |
| AdditionalPaidInCapital | 16.64B | 15.64B | 14.61B | 13.31B |
| CapitalStock | 17.00K | 16.00K | 16.00K | 15.00K |
| CommonStock | 17.00K | 16.00K | 16.00K | 15.00K |
| TotalLiabilitiesNetMinorityInterest | 5.40B | 5.49B | 5.55B | 5.45B |
| TotalNonCurrentLiabilitiesNetMinorityInterest | 4.11B | 4.24B | 4.42B | 4.23B |
| OtherNonCurrentLiabilities | 61.76M | 59.24M | 123.85M | 104.45M |
| LongTermDebtAndCapitalLeaseObligation | 4.05B | 4.18B | 4.30B | 4.13B |
| LongTermCapitalLeaseObligation | 557.82M | 575.08M | 546.28M | 386.27M |
| LongTermDebt | 3.49B | 3.61B | 3.75B | 3.74B |
| CurrentLiabilities | 1.29B | 1.24B | 1.13B | 1.22B |
| OtherCurrentLiabilities | 220.23M | 140.63M | 136.38M | 484.86M |
| CurrentDeferredLiabilities | 149.00M | 189.20M | 101.06M | 50.78M |
| CurrentDeferredRevenue | 145.21M | 112.77M | 93.71M | 50.78M |
| CurrentDebtAndCapitalLeaseObligation | 95.45M | 61.10M | 49.32M | 46.48M |
| CurrentCapitalLeaseObligation | 48.48M | 24.89M | 49.32M | 46.48M |
| CurrentDebt | 46.97M | 36.21M | ||
| OtherCurrentBorrowings | 46.97M | 36.21M | ||
| PensionandOtherPostRetirementBenefitPlansCurrent | 77.81M | 85.42M | 95.60M | 206.44M |
| PayablesAndAccruedExpenses | 744.38M | 767.20M | 751.75M | 427.04M |
| CurrentAccruedExpenses | 524.59M | 594.00M | 472.79M | 245.26M |
| Payables | 219.79M | 173.20M | 278.96M | 181.77M |
| AccountsPayable | 219.79M | 173.20M | 278.96M | 181.77M |
| TotalAssets | 7.68B | 7.94B | 7.97B | 8.03B |
| TotalNonCurrentAssets | 3.09B | 3.03B | 2.99B | 2.77B |
| OtherNonCurrentAssets | 221.25M | 233.91M | 226.60M | 279.56M |
| GoodwillAndOtherIntangibleAssets | 1.79B | 1.78B | 1.84B | 1.85B |
| OtherIntangibleAssets | 66.61M | 86.36M | 146.30M | 204.48M |
| Goodwill | 1.72B | 1.69B | 1.69B | 1.65B |
| NetPPE | 1.08B | 1.02B | 927.19M | 642.73M |
| AccumulatedDepreciation | -370.40M | -328.92M | -264.38M | -218.59M |
| GrossPPE | 1.45B | 1.35B | 1.19B | 861.32M |
| Leases | 560.55M | 450.83M | 332.72M | 225.65M |
| ConstructionInProgress | 41.30M | 63.28M | 90.04M | 80.27M |
| OtherProperties | 506.22M | 530.44M | 516.86M | 370.95M |
| MachineryFurnitureEquipment | 325.14M | 282.42M | 230.47M | 162.97M |
| BuildingsAndImprovements | 21.49M | 21.49M | 21.49M | 21.49M |
| Properties | 0.00 | 0.00 | 0.00 | 0.00 |
| CurrentAssets | 4.58B | 4.91B | 4.98B | 5.26B |
| OtherCurrentAssets | 272.06M | 182.01M | 153.59M | 134.43M |
| PrepaidAssets | 134.43M | 92.24M | ||
| Receivables | 1.37B | 1.35B | 1.28B | 1.18B |
| AccountsReceivable | 1.37B | 1.35B | 1.28B | 1.18B |
| CashCashEquivalentsAndShortTermInvestments | 2.94B | 3.38B | 3.54B | 3.94B |
| OtherShortTermInvestments | 1.91B | 2.33B | 1.76B | 2.52B |
| CashAndCashEquivalents | 1.03B | 1.05B | 1.78B | 1.42B |
| CashEquivalents | 630.86M | 698.28M | 1.20B | |
| CashFinancial | 399.57M | 348.25M | 584.99M |
| Line Item | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 |
|---|---|---|---|---|
| FreeCashFlow | 437.19M | 218.65M | 34.79M | 55.31M |
| RepurchaseOfCapitalStock | -750.87M | -311.07M | -189.39M | -1.00B |
| RepaymentOfDebt | -2.03B | -859.04M | 0.00 | 0.00 |
| IssuanceOfDebt | 2.01B | 740.35M | 0.00 | 1.48B |
| CapitalExpenditure | -218.98M | -194.83M | -211.73M | -129.31M |
| InterestPaidSupplementalData | 65.06M | 10.28M | 10.24M | 8.87M |
| IncomeTaxPaidSupplementalData | 26.72M | 24.69M | 30.92M | 12.09M |
| EndCashPosition | 1.03B | 1.05B | 1.78B | 1.42B |
| BeginningCashPosition | 1.05B | 1.78B | 1.42B | 1.99B |
| ChangesInCash | -18.84M | -732.23M | 358.69M | -570.95M |
| FinancingCashFlow | -848.12M | -428.62M | -458.79M | 306.71M |
| CashFlowFromContinuingFinancingActivities | -848.12M | -428.62M | -458.79M | 306.71M |
| NetOtherFinancingCharges | -81.04M | -11.66M | -270.43M | -180.01M |
| ProceedsFromStockOptionExercised | 374.00K | 12.80M | 1.04M | 4.27M |
| NetCommonStockIssuance | -750.87M | -311.07M | -189.39M | -1.00B |
| CommonStockPayments | -750.87M | -311.07M | -189.39M | -1.00B |
| NetIssuancePaymentsOfDebt | -16.60M | -118.69M | 0.00 | 1.48B |
| NetLongTermDebtIssuance | -16.60M | -118.69M | 0.00 | 1.48B |
| LongTermDebtPayments | -2.03B | -859.04M | 0.00 | 0.00 |
| LongTermDebtIssuance | 2.01B | 740.35M | 0.00 | 1.48B |
| InvestingCashFlow | 173.12M | -717.08M | 570.95M | -1.06B |
| CashFlowFromContinuingInvestingActivities | 173.12M | -717.08M | 570.95M | -1.06B |
| NetOtherInvestingChanges | -3.58M | -100.00K | -2.78M | -18.12M |
| NetInvestmentPurchaseAndSale | 431.18M | -522.16M | 835.71M | -847.78M |
| SaleOfInvestment | 1.73B | 1.77B | 2.89B | 2.66B |
| PurchaseOfInvestment | -1.30B | -2.29B | -2.06B | -3.51B |
| NetBusinessPurchaseAndSale | -35.50M | 0.00 | -50.25M | -67.07M |
| SaleOfBusiness | 0.00 | |||
| PurchaseOfBusiness | -35.50M | 0.00 | -50.25M | -67.07M |
| NetPPEPurchaseAndSale | -218.98M | -194.83M | -211.73M | -129.31M |
| PurchaseOfPPE | -218.98M | -194.83M | -211.73M | -129.31M |
| OperatingCashFlow | 656.17M | 413.48M | 246.52M | 184.61M |
| CashFlowFromContinuingOperatingActivities | 656.17M | 413.48M | 246.52M | 184.61M |
| ChangeInWorkingCapital | -17.00M | -91.46M | 63.13M | -34.99M |
| ChangeInOtherCurrentLiabilities | -42.08M | -54.74M | -58.85M | -63.43M |
| ChangeInOtherCurrentAssets | 64.92M | 44.17M | 72.91M | 70.94M |
| ChangeInPayablesAndAccruedExpense | 58.73M | 49.66M | 157.12M | 118.20M |
| ChangeInAccruedExpense | 12.81M | 150.39M | 62.13M | 71.71M |
| ChangeInPayable | 45.92M | -100.73M | 94.99M | 46.49M |
| ChangeInAccountPayable | 45.92M | -100.73M | 94.99M | 46.49M |
| ChangeInPrepaidAssets | -66.74M | -36.54M | -9.92M | -40.92M |
| ChangeInReceivables | -31.83M | -94.00M | -98.13M | -119.78M |
| ChangesInAccountReceivables | -31.83M | -94.00M | -98.13M | -119.78M |
| OtherNonCashItems | 33.00M | -11.44M | -19.60M | 22.46M |
| StockBasedCompensation | 1.02B | 1.04B | 1.32B | 1.39B |
| DepreciationAmortizationDepletion | 163.63M | 158.07M | 168.44M | 202.17M |
| DepreciationAndAmortization | 163.63M | 158.07M | 168.44M | 202.17M |
| OperatingGainsLosses | -79.79M | 15.13M | 33.03M | 36.84M |
| GainLossOnInvestmentSecurities | 16.94M | 8.46M | 33.03M | 36.84M |
| GainLossOnSaleOfBusiness | 0.00 | |||
| NetIncomeFromContinuingOperations | -460.49M | -697.86M | -1.32B | -1.43B |
SEC Filings
Recent 10-K, 10-Q, 8-K, and Form 4 (insider) filings.
Public Trades for SNAP
| Date | User | Asset | Broker | Type | Position Size | Entry Price | Patterns |
|---|