Symbols / TRUE
TRUE Chart
About
TrueCar, Inc. operates as an internet-based information, technology, and communication services company in the United States. The company operates its platform on the TrueCar website and mobile applications. Its platform enables users to obtain market-based pricing data on new and used cars, and to connect with its network of TrueCar certified dealers. It also provides TrueCar Access, which offers trade and payments solutions; and Sell Your Car and Trade solutions gives consumers information on the value of their trade-in vehicles and enables them to obtain a guaranteed trade-in price before setting foot in the dealership. The company was formerly known as Zag.com Inc. TrueCar, Inc. was incorporated in 2005 and is headquartered in Santa Monica, California.
Fundamentals
Scroll to Statements| Sector | Communication Services | Industry | Internet Content & Infor | Market Cap | 225.91M |
| Enterprise Value | 132.61M | Income | -18.61M | Sales | 181.22M |
| Book/sh | 1.28 | Cash/sh | 1.16 | Dividend Yield | — |
| Payout | 0.00% | Employees | 348 | IPO | May 16, 2014 |
| P/E | — | Forward P/E | -33.02 | PEG | — |
| P/S | 1.25 | P/B | 1.98 | P/C | — |
| EV/EBITDA | -3.63 | EV/Sales | 0.73 | Quick Ratio | 4.20 |
| Current Ratio | 4.49 | Debt/Eq | 8.66 | LT Debt/Eq | — |
| EPS (ttm) | -0.21 | EPS next Y | -0.02 | EPS Growth | — |
| Revenue Growth | -7.20% | Earnings | 2025-11-05 16:00 | ROA | -13.49% |
| ROE | -15.37% | ROIC | — | Gross Margin | 79.19% |
| Oper. Margin | -17.01% | Profit Margin | -10.27% | Shs Outstand | 88.94M |
| Shs Float | 75.63M | Short Float | 1.82% | Short Ratio | 1.70 |
| Short Interest | — | 52W High | 3.57 | 52W Low | 1.05 |
| Beta | 2.22 | Avg Volume | 876.13K | Volume | 14.73M |
| Target Price | $2.35 | Recom | Hold | Prev Close | $2.21 |
| Price | $2.54 | Change | 14.93% |
Valuation Models
Price estimates from analyst targets and simple models.
1. Analyst consensus
$2.35
Mean price target
2. Current target
$2.54
Latest analyst target
3. DCF / Fair value
$-0.18
Simplified: (Free Cash Flow ÷ Shares) × 18 (P/FCF multiple). Not a …
Ratings
Current target
$2.54
Low
$2.15
High
$2.55
Mean
$2.35
Latest analyst rating changes
| Date | Action | Analyst | Rating Change | Price Target |
|---|---|---|---|---|
| 2025-10-20 | down | BTIG | Buy → Neutral | — |
| 2025-10-16 | main | Lake Street | Hold → Hold | $3 |
| 2025-10-16 | up | JP Morgan | Underweight → Neutral | — |
| 2025-10-07 | down | Needham | Buy → Hold | — |
| 2025-05-06 | down | Lake Street | Buy → Hold | $2 |
| 2025-05-06 | main | Needham | Buy → Buy | $3 |
| 2025-03-27 | down | JP Morgan | Neutral → Underweight | — |
| 2025-02-21 | down | JP Morgan | Overweight → Neutral | — |
| 2025-02-19 | main | Needham | Buy → Buy | $4 |
| 2025-01-15 | reit | Needham | Buy → Buy | $5 |
| 2024-11-26 | reit | Needham | Buy → Buy | $5 |
| 2024-11-11 | main | B. Riley Securities | Neutral → Neutral | $4 |
| 2024-10-22 | main | BTIG | Buy → Buy | $5 |
| 2024-10-07 | init | Lake Street | — → Buy | $6 |
| 2024-08-07 | up | BTIG | Neutral → Buy | — |
| 2024-08-06 | main | Needham | Buy → Buy | $4 |
| 2024-04-30 | main | Needham | Buy → Buy | $4 |
| 2024-02-21 | reit | Needham | Buy → Buy | $5 |
| 2023-12-18 | main | Needham | Buy → Buy | $5 |
| 2023-09-27 | down | BTIG | Buy → Neutral | — |
- 1 Tried-and-True Stock That Just Hit New 3-Year Highs - Yahoo Finance Fri, 30 Jan 2026 08
- 1 Tried-and-True Stock That Just Hit New 3-Year Highs - Barchart.com Fri, 30 Jan 2026 08
- This Robinhood Stock Has a Trailing 5% Dividend Yield -- Is It Too Good to Be True? - The Motley Fool Sat, 14 Feb 2026 08
- TRUE Stock Alert: Halper Sadeh LLC Is Investigating Whether the Sale of TrueCar, Inc. Is Fair to Shareholders - Business Wire Wed, 15 Oct 2025 07
- If This Forecast Proves to Be True, Nvidia's Stock Could Still Be a Bargain Buy Today - Nasdaq hu, 29 Jan 2026 08
- How Tesla Stock Could Become a ‘DREAM’ Come True - Barron's Mon, 12 Jan 2026 08
- New census data: A true picture of America’s housing stock - niskanencenter.org hu, 23 Oct 2025 07
- We're booking profits in a red-hot stock to stay true to our discipline - CNBC Mon, 15 Sep 2025 07
- Oracle True Cache powers leading global stock exchange to boost their application performance and reduce load on the primary database - Oracle Blogs Fri, 27 Jun 2025 07
- TrueCar (NASDAQ:TRUE shareholders incur further losses as stock declines 10% this week, taking five-year losses to 68% - simplywall.st ue, 05 Aug 2025 07
- 3 Stocks That Might Be Priced Below Their True Value - Yahoo Finance hu, 08 Jan 2026 08
- If This Forecast Proves to Be True, Nvidia's Stock Could Still Be a Bargain Buy Today - The Motley Fool hu, 29 Jan 2026 08
- TrueCar (NASDAQ:TRUE) shareholders have endured a 69% loss from investing in the stock five years ago - Yahoo Finance Wed, 15 Oct 2025 07
- My Prediction For Nvidia Stock in 2025 Came True. Here's What I Expect to Happen Next. - The Motley Fool Wed, 28 Jan 2026 08
- Main Street Capital (MAIN): Is the Stock Trading Below Its True Value After Recent Results? - Yahoo Finance Mon, 17 Nov 2025 08
Insider Transactions
| Date | Shares | Value | Url | Text | Insider | Position | Transaction | Start Date | Ownership |
|---|---|---|---|---|---|---|---|---|---|
| 0 | 96153 | — | — | Stock Award(Grant) at price 0.00 per share. | HARRINGTON BRENDAN L | Director | — | 2025-05-22 00:00:00 | D |
| 1 | 96153 | — | — | Stock Award(Grant) at price 0.00 per share. | CARBONE BARBARA | Director | — | 2025-05-22 00:00:00 | D |
| 2 | 96153 | — | — | Stock Award(Grant) at price 0.00 per share. | IOSOTALUNO FAYE | Director | — | 2025-05-22 00:00:00 | D |
| 3 | 96153 | — | — | Stock Award(Grant) at price 0.00 per share. | RODRIGUEZ DIEGO A. | Director | — | 2025-05-22 00:00:00 | D |
| 4 | 117894 | — | — | Stock Award(Grant) at price 0.00 per share. | FOLEY OLIVER | Chief Financial Officer | — | 2025-02-13 00:00:00 | D |
| 5 | 84210 | — | — | Stock Award(Grant) at price 0.00 per share. | KU JAY | Officer | — | 2025-02-13 00:00:00 | D |
| 6 | 160000 | — | — | Stock Award(Grant) at price 0.00 per share. | ANGEL JILL | Chief Operating Officer | — | 2025-02-13 00:00:00 | D |
| 7 | 117894 | — | — | Stock Award(Grant) at price 0.00 per share. | SWART JEFFREY J | General Counsel | — | 2025-02-13 00:00:00 | D |
| 8 | 370526 | — | — | Stock Award(Grant) at price 0.00 per share. | REIGERSMAN JANTOON | Chief Executive Officer | — | 2025-02-13 00:00:00 | D |
| 9 | 20000 | 56304 | — | Sale at price 2.82 per share. | SWART JEFFREY J | General Counsel | — | 2024-08-21 00:00:00 | D |
Financials
| Line Item | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 |
|---|---|---|---|---|
| TaxEffectOfUnusualItems | 0.00 | 0.00 | -1.26M | 0.00 |
| TaxRateForCalcs | 0.00 | 0.00 | 0.02 | 0.27 |
| NormalizedEBITDA | -18.17M | -35.79M | 14.31M | -12.90M |
| TotalUnusualItems | 0.00 | 0.00 | -59.77M | 0.00 |
| TotalUnusualItemsExcludingGoodwill | 0.00 | 0.00 | -59.77M | 0.00 |
| NetIncomeFromContinuingOperationNetMinorityInterest | -31.05M | -49.77M | -118.69M | -38.37M |
| ReconciledDepreciation | 19.01M | 20.68M | 20.46M | 20.57M |
| ReconciledCostOfRevenue | 25.41M | 12.87M | 12.27M | 17.94M |
| EBITDA | -18.17M | -35.79M | -45.46M | -12.90M |
| EBIT | -37.18M | -56.47M | -65.92M | -33.48M |
| NetInterestIncome | 6.15M | 6.72M | 2.56M | 52.00K |
| InterestIncome | 6.15M | 6.72M | 2.56M | 52.00K |
| NormalizedIncome | -31.05M | -49.77M | -60.17M | -38.37M |
| NetIncomeFromContinuingAndDiscontinuedOperation | -31.05M | -49.77M | -118.69M | -38.33M |
| TotalExpenses | 212.78M | 215.17M | 227.44M | 265.18M |
| TotalOperatingIncomeAsReported | -37.18M | -56.47M | -125.69M | -33.48M |
| DilutedAverageShares | 90.16M | 89.77M | 91.45M | 97.35M |
| BasicAverageShares | 90.16M | 89.77M | 91.45M | 97.35M |
| DilutedEPS | -0.34 | -0.55 | -1.30 | -0.39 |
| BasicEPS | -0.34 | -0.55 | -1.30 | -0.39 |
| DilutedNIAvailtoComStockholders | -31.05M | -49.77M | -118.69M | -38.33M |
| NetIncomeCommonStockholders | -31.05M | -49.77M | -118.69M | -38.33M |
| NetIncome | -31.05M | -49.77M | -118.69M | -38.33M |
| NetIncomeIncludingNoncontrollingInterests | -31.05M | -49.77M | -118.69M | -38.33M |
| NetIncomeDiscontinuousOperations | 0.00 | 0.00 | 40.00K | |
| NetIncomeContinuousOperations | -31.05M | -49.77M | -118.69M | -38.37M |
| TaxProvision | 15.00K | 17.00K | -2.56M | 206.00K |
| PretaxIncome | -31.03M | -49.75M | -121.25M | -38.16M |
| OtherIncomeExpense | -57.89M | -4.74M | ||
| OtherNonOperatingIncomeExpenses | 40.00K | 667.00K | ||
| SpecialIncomeCharges | 0.00 | 0.00 | -59.77M | 0.00 |
| ImpairmentOfCapitalAssets | 0.00 | 0.00 | 59.77M | 0.00 |
| EarningsFromEquityInterest | 0.00 | 0.00 | 1.84M | -5.40M |
| NetNonOperatingInterestIncomeExpense | 6.15M | 6.72M | 2.56M | 52.00K |
| InterestIncomeNonOperating | 6.15M | 6.72M | 2.56M | 52.00K |
| OperatingIncome | -37.18M | -56.47M | -65.92M | -33.48M |
| OperatingExpense | 186.39M | 199.32M | 211.23M | 242.94M |
| DepreciationAmortizationDepletionIncomeStatement | 18.04M | 17.70M | 16.52M | 16.28M |
| DepreciationAndAmortizationInIncomeStatement | 18.04M | 17.70M | 16.52M | 16.28M |
| ResearchAndDevelopment | 29.64M | 42.25M | 46.09M | 41.43M |
| SellingGeneralAndAdministration | 138.71M | 139.37M | 148.62M | 185.23M |
| SellingAndMarketingExpense | 95.58M | 99.05M | 104.53M | 136.48M |
| GeneralAndAdministrativeExpense | 43.13M | 40.32M | 44.09M | 48.75M |
| OtherGandA | 43.13M | 40.32M | 44.09M | 48.75M |
| GrossProfit | 149.21M | 142.85M | 145.31M | 209.46M |
| CostOfRevenue | 26.39M | 15.86M | 16.21M | 22.24M |
| TotalRevenue | 175.60M | 158.71M | 161.52M | 231.70M |
| OperatingRevenue | 174.83M | 158.20M | 160.88M | 230.68M |
| Line Item | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 |
|---|---|---|---|---|
| OrdinarySharesNumber | 87.19M | 91.09M | 88.44M | 96.21M |
| ShareIssued | 87.19M | 91.09M | 88.44M | 96.21M |
| TotalDebt | 11.28M | 14.41M | 23.01M | 31.55M |
| TangibleBookValue | 116.17M | 151.84M | 183.30M | 273.63M |
| InvestedCapital | 118.14M | 160.22M | 197.27M | 329.79M |
| WorkingCapital | 102.23M | 134.10M | 167.06M | 238.46M |
| NetTangibleAssets | 116.17M | 151.84M | 183.30M | 273.63M |
| CapitalLeaseObligations | 11.28M | 14.41M | 23.01M | 31.55M |
| CommonStockEquity | 118.14M | 160.22M | 197.27M | 329.79M |
| TotalCapitalization | 118.14M | 160.22M | 197.27M | 329.79M |
| TotalEquityGrossMinorityInterest | 118.14M | 160.22M | 197.27M | 329.79M |
| StockholdersEquity | 118.14M | 160.22M | 197.27M | 329.79M |
| RetainedEarnings | -593.35M | -562.30M | -512.53M | -393.85M |
| AdditionalPaidInCapital | 711.47M | 722.50M | 709.79M | 723.62M |
| CapitalStock | 9.00K | 9.00K | 9.00K | 10.00K |
| CommonStock | 9.00K | 9.00K | 9.00K | 10.00K |
| PreferredStock | 0.00 | 0.00 | 0.00 | 0.00 |
| TotalLiabilitiesNetMinorityInterest | 41.55M | 44.10M | 54.26M | 57.88M |
| TotalNonCurrentLiabilitiesNetMinorityInterest | 8.66M | 15.13M | 23.48M | 26.40M |
| OtherNonCurrentLiabilities | 348.00K | 3.96M | 4.98M | |
| NonCurrentDeferredLiabilities | 0.00 | 103.00K | ||
| NonCurrentDeferredTaxesLiabilities | 0.00 | 103.00K | ||
| LongTermDebtAndCapitalLeaseObligation | 8.31M | 11.17M | 18.50M | 26.30M |
| LongTermCapitalLeaseObligation | 8.31M | 11.17M | 18.50M | 26.30M |
| CurrentLiabilities | 32.89M | 28.98M | 30.78M | 31.48M |
| CurrentDebtAndCapitalLeaseObligation | 2.96M | 3.24M | 4.51M | 5.25M |
| CurrentCapitalLeaseObligation | 2.96M | 3.24M | 4.51M | 5.25M |
| PensionandOtherPostRetirementBenefitPlansCurrent | 4.89M | 6.67M | 7.38M | 5.19M |
| PayablesAndAccruedExpenses | 25.04M | 19.07M | 18.89M | 21.04M |
| CurrentAccruedExpenses | 17.11M | 12.20M | 10.23M | 9.68M |
| Payables | 7.93M | 6.88M | 8.65M | 11.36M |
| AccountsPayable | 7.93M | 6.88M | 8.65M | 11.36M |
| TotalAssets | 159.69M | 204.32M | 251.53M | 387.67M |
| TotalNonCurrentAssets | 24.56M | 41.24M | 53.69M | 117.73M |
| OtherNonCurrentAssets | 4.51M | 3.85M | 3.88M | 4.32M |
| InvestmentsAndAdvances | 0.00 | 14.50M | ||
| LongTermEquityInvestment | 0.00 | 14.50M | ||
| GoodwillAndOtherIntangibleAssets | 1.97M | 8.38M | 13.97M | 56.16M |
| OtherIntangibleAssets | 1.97M | 8.38M | 13.97M | 4.95M |
| Goodwill | 0.00 | 51.20M | ||
| NetPPE | 18.09M | 29.01M | 35.84M | 42.76M |
| AccumulatedDepreciation | -76.40M | -79.17M | -84.49M | -77.54M |
| GrossPPE | 94.48M | 108.18M | 120.33M | 120.30M |
| Leases | 4.92M | 8.69M | 11.74M | 15.66M |
| OtherProperties | 2.35M | 10.13M | 16.94M | 23.61M |
| MachineryFurnitureEquipment | 87.22M | 89.36M | 91.65M | 81.03M |
| Properties | 0.00 | 0.00 | 0.00 | 0.00 |
| CurrentAssets | 135.13M | 163.08M | 197.84M | 269.94M |
| OtherCurrentAssets | 3.05M | 1.79M | 2.56M | 1.87M |
| RestrictedCash | 0.00 | 1.85M | 0.00 | |
| PrepaidAssets | 4.50M | 6.07M | 5.97M | 6.14M |
| Receivables | 15.74M | 18.26M | 13.79M | 16.71M |
| AccountsReceivable | 15.74M | 18.26M | 13.79M | 16.71M |
| AllowanceForDoubtfulAccountsReceivable | -783.00K | -1.12M | -1.07M | -3.10M |
| GrossAccountsReceivable | 16.52M | 19.38M | 14.86M | 19.81M |
| CashCashEquivalentsAndShortTermInvestments | 111.83M | 135.11M | 175.52M | 245.22M |
| CashAndCashEquivalents | 111.83M | 135.11M | 175.52M | 245.22M |
| Line Item | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 |
|---|---|---|---|---|
| FreeCashFlow | -159.00K | -34.22M | -40.82M | 3.50M |
| RepurchaseOfCapitalStock | -20.09M | 0.00 | -29.78M | -31.94M |
| CapitalExpenditure | -7.86M | -11.81M | -11.68M | -10.69M |
| IncomeTaxPaidSupplementalData | 180.00K | 1.55M | ||
| EndCashPosition | 111.83M | 136.96M | 175.52M | 245.22M |
| BeginningCashPosition | 136.96M | 175.52M | 245.22M | 273.31M |
| ChangesInCash | -25.13M | -38.55M | -69.70M | -28.10M |
| FinancingCashFlow | -24.97M | -4.33M | -32.53M | -38.09M |
| CashFlowFromContinuingFinancingActivities | -24.97M | -4.33M | -32.53M | -38.09M |
| NetOtherFinancingCharges | -4.94M | -5.04M | -2.93M | -7.53M |
| ProceedsFromStockOptionExercised | 61.00K | 710.00K | 179.00K | 1.39M |
| NetCommonStockIssuance | -20.09M | 0.00 | -29.78M | -31.94M |
| CommonStockPayments | -20.09M | 0.00 | -29.78M | -31.94M |
| InvestingCashFlow | -7.86M | -11.81M | -8.03M | -4.21M |
| CashFromDiscontinuedInvestingActivities | 0.00 | 0.00 | 6.48M | |
| CashFlowFromContinuingInvestingActivities | -7.86M | -11.81M | -8.03M | -10.69M |
| NetBusinessPurchaseAndSale | 0.00 | 0.00 | 3.65M | 0.00 |
| SaleOfBusiness | 0.00 | 0.00 | 15.74M | 0.00 |
| PurchaseOfBusiness | 0.00 | 0.00 | -12.09M | 0.00 |
| NetPPEPurchaseAndSale | -7.86M | -11.81M | -11.68M | -10.69M |
| PurchaseOfPPE | -7.86M | -11.81M | -11.68M | -10.69M |
| OperatingCashFlow | 7.70M | -22.41M | -29.14M | 14.19M |
| CashFromDiscontinuedOperatingActivities | 0.00 | 0.00 | -180.00K | |
| CashFlowFromContinuingOperatingActivities | 7.70M | -22.41M | -29.14M | 14.37M |
| ChangeInWorkingCapital | -810.00K | -10.61M | -5.47M | 3.65M |
| ChangeInOtherWorkingCapital | -1.85M | -387.00K | 1.86M | -1.75M |
| ChangeInOtherCurrentLiabilities | -3.46M | -6.62M | -5.21M | -5.58M |
| ChangeInPayablesAndAccruedExpense | 3.36M | 243.00K | -4.12M | -7.44M |
| ChangeInAccruedExpense | 2.45M | 2.01M | -1.37M | -5.63M |
| ChangeInPayable | 910.00K | -1.77M | -2.75M | -1.81M |
| ChangeInAccountPayable | 910.00K | -1.77M | -2.75M | -1.81M |
| ChangeInPrepaidAssets | -801.00K | 1.33M | -210.00K | 2.73M |
| ChangeInReceivables | 1.95M | -5.17M | 2.21M | 15.69M |
| ChangesInAccountReceivables | 1.95M | -5.17M | 2.21M | 15.69M |
| OtherNonCashItems | 1.37M | 1.48M | 589.00K | 409.00K |
| StockBasedCompensation | 11.73M | 14.30M | 17.68M | 20.39M |
| AssetImpairmentCharge | 7.45M | 3.07M | 60.49M | 2.21M |
| DeferredTax | 0.00 | 0.00 | -2.36M | 63.00K |
| DeferredIncomeTax | 0.00 | 0.00 | -2.36M | 63.00K |
| DepreciationAmortizationDepletion | 19.01M | 20.68M | 20.46M | 20.57M |
| DepreciationAndAmortization | 19.01M | 20.68M | 20.46M | 20.57M |
| Depreciation | 19.01M | 20.68M | 20.46M | 20.57M |
| OperatingGainsLosses | -1.57M | -1.84M | 5.40M | |
| EarningsLossesFromEquityInvestments | 0.00 | 0.00 | -1.84M | 5.40M |
| GainLossOnSaleOfPPE | 0.00 | -1.57M | 0.00 | 0.00 |
| NetIncomeFromContinuingOperations | -31.05M | -49.77M | -118.69M | -38.33M |
SEC Filings
No SEC filings found for this symbol (may be non-US or ticker not in SEC index).
Public Trades for TRUE
| Date | User | Asset | Broker | Type | Position Size | Entry Price | Patterns |
|---|