Symbols / WPP Stock $17.62 +1.50% WPP plc

Communication Services • Advertising Agencies • United Kingdom • NYQ
WPP (Stock) Chart
O: — H: — L: — C: — V: —
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Stock Fundamentals
Scroll to Statements
Index EQUITY
Sector Communication Services
Industry Advertising Agencies
CEO Ms. Cindy Rose Quackenbush O.B.E.
Exch · Country NYQ · United Kingdom
Market Cap 3.80B
Enterprise Value 23.37B
Income -215.00M
Sales 13.55B
FCF (ttm) -63.25M
Book/sh 3.12
Cash/sh 2.50
Employees 98,655
Insider 10d —
IPO Dec 29, 1987
Div forward ($/yr)
Div TTM ($/yr)
Dividend Yield
Ex-Div Date
5Y Avg Yield
Yield vs 5Y Avg
Payout 114.55%
P/E —
Forward P/E 5.43
PEG 4.23
P/S 0.28
P/B 5.65
P/C —
EV/EBITDA 41.89
EV/Sales 1.73
Quick Ratio 0.87
Current Ratio 0.89
Debt/Eq 246.47
LT Debt/Eq —
EPS (ttm) -1.35
EPS next Y 3.24
EPS Growth —
Revenue Growth -8.30%
EPS Gr Q/Q —
Rev Gr Q/Q —
Earnings (next) 2026-02-26
Earnings (prior) 2026-02-26
ROA 0.94%
ROE -5.29%
ROIC —
Gross Margin 15.84%
Oper. Margin 2.21%
Profit Margin -1.59%
Shs Outstand 215.70M
Shs Float 1.08B
Insider Own 0.00%
Instit Own 13.51%
Short Float 1.81%
Short Ratio 4.70
Short Interest 3.50M
52W High 40.95
vs 52W High -56.97%
52W Low 14.81
vs 52W Low 18.97%
Beta 0.60
Impl. Vol. 61.13%
Rel Volume 0.36
Avg Volume 681.57K
Volume 244.08K
Target (mean) $19.51
Tgt Median $16.60
Tgt Low $16.50
Tgt High $25.43
# Analysts 3
Recom None
Prev Close $17.36
Price $17.62
Change 1.50%
About

WPP plc, a creative transformation company, provides communications, experience, commerce, and technology services in North America, the United Kingdom, Western Continental Europe, the Asia Pacific, Latin America, Africa, the Middle East, and Central and Eastern Europe. The company operates through three segments: Global Integrated Agencies, Public Relations, and Specialist Agencies. It offers marketing strategy, creative ideation, production, commerce, influencer marketing, social media management, and technology implementation services; media strategy, planning, buying and activation, commerce media, data analytics, and consulting services; and media management, public affairs, reputation, risk and crisis management, social media management, and strategic advisory services. The company also provides brand consulting, brand identity, product and service design, and corporate and brand publication services. WPP plc was founded in 1985 and is based in London, the United Kingdom.

Valuation Models

Price estimates from analyst targets and simple models.

1. Analyst consensus
$19.51
Mean price target
2. Current target
$17.62
Latest analyst target
3. DCF / Fair value
$-5.28
Simplified: (Free Cash Flow ÷ Shares) × 18 (P/FCF multiple). Not a …
Ratings
Current target
$17.62
Low
$16.50
High
$25.43
Mean
$19.51

Latest analyst rating changes

Date Action Analyst Rating Change Price Target
2026-02-27 up Barclays Underweight → Equal-Weight —
2026-01-12 init Citigroup — → Neutral —
2025-06-25 down Barclays Equal-Weight → Underweight —
2025-02-28 down Barclays Overweight → Equal-Weight —
2023-09-20 down Exane BNP Paribas Outperform → Neutral —
2022-05-23 down Morgan Stanley Equal-Weight → Underweight —
2022-01-27 down B of A Securities Neutral → Underperform $75
2021-11-03 up Bernstein Underperform → Market Perform $68
2021-06-25 up Credit Suisse Underperform → Neutral —
2020-12-17 up B of A Securities Underperform → Neutral —
2020-05-01 main CFRA — → Hold $44
2019-04-29 up Barclays Equal-Weight → Overweight —
2019-04-01 up Deutsche Bank Hold → Buy —
2018-10-25 up Pivotal Research Hold → Buy —
2018-06-19 init MoffettNathanson — → Neutral —
2018-06-04 down Pivotal Research Buy → Hold —
2018-03-19 up Pivotal Research Hold → Buy —
2018-03-01 up Pivotal Research Hold → Buy —
2018-02-20 down Pivotal Research Buy → Hold —
2015-04-27 init Sidoti & Co. — → Buy $12
News
RSS: Latest WPP news
Insider Transactions

No recent insider transactions.

Financials
Statement View
Amounts in millions (2 decimals, no suffix) • EPS per share (2 decimals) • Trend = period evolution • YoY Growth = previous period %
Line Item Trend 2025-12-31 2024-12-31 2023-12-31 2022-12-31
Total Revenue
13,550.00
-8.08%
14,741.00
-0.70%
14,845.00
+2.88%
14,429.00
Operating Revenue
13,550.00
-8.08%
14,741.00
-0.70%
14,845.00
+2.88%
14,429.00
Cost Of Revenue
11,404.00
-7.21%
12,290.00
-0.29%
12,326.00
+3.67%
11,890.00
Reconciled Cost Of Revenue
11,404.00
-7.21%
12,290.00
-0.29%
12,326.00
+3.67%
11,890.00
Gross Profit
2,146.00
-12.44%
2,451.00
-2.70%
2,519.00
-0.79%
2,539.00
Operating Expense
1,764.00
+56.66%
1,126.00
-43.36%
1,988.00
+68.33%
1,181.00
Selling General And Administration
1,764.00
+56.66%
1,126.00
-43.36%
1,988.00
+68.33%
1,181.00
General And Administrative Expense
1,764.00
+56.66%
1,126.00
-43.36%
1,988.00
+68.33%
1,181.00
Total Expenses
13,168.00
-1.85%
13,416.00
-6.27%
14,314.00
+9.51%
13,071.00
Operating Income
382.00
-71.17%
1,325.00
+149.53%
531.00
-60.90%
1,358.00
Total Operating Income As Reported
382.00
-71.17%
1,325.00
+149.53%
531.00
-60.90%
1,358.00
EBITDA
930.00
-52.11%
1,942.00
+1.68%
1,910.00
-6.00%
2,032.00
Normalized EBITDA
835.00
-55.44%
1,874.00
+6.48%
1,760.00
-2.87%
1,812.00
Reconciled Depreciation
447.00
-9.51%
494.00
-57.96%
1,175.00
+129.04%
513.00
EBIT
483.00
-66.64%
1,448.00
+97.01%
735.00
-51.61%
1,519.00
Total Unusual Items
95.00
+39.71%
68.00
-54.67%
150.00
-31.82%
220.00
Total Unusual Items Excluding Goodwill
95.00
+39.71%
68.00
-54.67%
150.00
-31.82%
220.00
Special Income Charges
0.00
+100.00%
-16.00
0.00
0.00
Other Special Charges
—
16.00
—
—
Net Income
-215.00
-139.67%
542.00
+392.73%
110.00
-83.89%
683.00
Pretax Income
131.00
-87.29%
1,031.00
+197.98%
346.00
-70.17%
1,160.00
Net Non Operating Interest Income Expense
-349.00
+15.70%
-414.00
-7.25%
-386.00
-8.43%
-356.00
Interest Expense Non Operating
352.00
-15.59%
417.00
+7.20%
389.00
+8.36%
359.00
Net Interest Income
-349.00
+15.70%
-414.00
-7.25%
-386.00
-8.43%
-356.00
Interest Expense
352.00
-15.59%
417.00
+7.20%
389.00
+8.36%
359.00
Interest Income Non Operating
3.00
+0.00%
3.00
+0.00%
3.00
+0.00%
3.00
Interest Income
3.00
+0.00%
3.00
+0.00%
3.00
+0.00%
3.00
Tax Provision
303.00
-24.63%
402.00
+169.80%
149.00
-61.30%
385.00
Tax Rate For Calcs
0.00
-46.14%
0.00
+85.67%
0.00
-36.56%
0.00
Tax Effect Of Unusual Items
19.95
-24.76%
26.51
-15.83%
31.50
-56.74%
72.82
Net Income Including Noncontrolling Interests
-172.00
-127.34%
629.00
+219.29%
197.00
-74.58%
775.00
Net Income From Continuing Operation Net Minority Interest
-215.00
-139.67%
542.00
+392.73%
110.00
-83.89%
683.00
Net Income From Continuing And Discontinued Operation
-215.00
-139.67%
542.00
+392.73%
110.00
-83.89%
683.00
Net Income Continuous Operations
-172.00
-127.34%
629.00
+219.29%
197.00
-74.58%
775.00
Net Income Discontinuous Operations
—
—
—
0.00
Minority Interests
-43.00
+50.57%
-87.00
+0.00%
-87.00
+5.43%
-92.00
Normalized Income
-290.05
-157.95%
500.51
+5988.40%
-8.50
-101.59%
535.82
Net Income Common Stockholders
-215.00
-139.67%
542.00
+392.73%
110.00
-83.89%
683.00
Otherunder Preferred Stock Dividend
0.00
0.00
0.00
0.00
Diluted EPS
—
2.47
+389.11%
0.51
-83.50%
3.06
Basic EPS
—
2.52
+388.35%
0.52
-83.44%
3.11
Basic Average Shares
—
215.40
+0.46%
214.42
-2.35%
219.58
Diluted Average Shares
—
219.40
+0.27%
218.80
-2.01%
223.28
Diluted NI Availto Com Stockholders
-215.00
-139.67%
542.00
+392.73%
110.00
-83.89%
683.00
Rent Expense Supplemental
—
—
25.00
+13.12%
22.10
Line Item Trend 2025-12-31 2024-12-31 2023-12-31 2022-12-31
Total Assets
24,075.00
-5.62%
25,509.00
-4.18%
26,623.00
-7.63%
28,822.50
Current Assets
13,170.00
-3.59%
13,661.00
-2.03%
13,944.00
-7.65%
15,098.30
Cash Cash Equivalents And Short Term Investments
2,694.00
+2.12%
2,638.00
+18.94%
2,218.00
-10.98%
2,491.50
Cash And Cash Equivalents
2,694.00
+2.12%
2,638.00
+18.94%
2,218.00
-10.98%
2,491.50
Cash Equivalents
468.00
-28.55%
655.00
+261.88%
181.00
—
Cash Financial
2,226.00
+12.25%
1,983.00
-2.65%
2,037.00
—
Accounts Receivable
6,089.00
-6.14%
6,487.00
-8.05%
7,055.00
-4.71%
7,403.90
Gross Accounts Receivable
6,124.00
-6.10%
6,522.00
-8.13%
7,099.00
-5.04%
7,475.40
Allowance For Doubtful Accounts Receivable
-35.00
+0.00%
-35.00
+20.45%
-44.00
+38.46%
-71.50
Other Receivables
3,675.00
-5.23%
3,878.00
-1.70%
3,945.00
-10.46%
4,406.00
Taxes Receivable
504.00
+15.60%
436.00
-10.29%
486.00
-12.46%
555.20
Prepaid Assets
205.00
-7.24%
221.00
-7.53%
239.00
+1.01%
236.60
Assets Held For Sale Current
—
—
—
—
Hedging Assets Current
3.00
+200.00%
1.00
+0.00%
1.00
-80.39%
5.10
Total Non Current Assets
10,905.00
-7.96%
11,848.00
-6.55%
12,679.00
-7.62%
13,724.20
Net PPE
2,041.00
-11.03%
2,294.00
+3.80%
2,210.00
-12.62%
2,529.20
Gross PPE
2,764.00
-7.31%
2,982.00
-0.53%
2,998.00
-13.14%
3,451.40
Accumulated Depreciation
-723.00
-5.09%
-688.00
+12.69%
-788.00
+14.55%
-922.20
Properties
0.00
0.00
0.00
0.00
Land And Improvements
27.00
-25.00%
36.00
+200.00%
12.00
-70.00%
40.00
Buildings And Improvements
2,288.00
-5.96%
2,433.00
+1.21%
2,404.00
-12.70%
2,753.60
Machinery Furniture Equipment
449.00
-12.48%
513.00
-11.86%
582.00
-11.52%
657.80
Goodwill And Other Intangible Assets
7,680.00
-7.99%
8,347.00
-9.65%
9,239.00
-6.73%
9,905.30
Goodwill
6,946.00
-8.73%
7,610.00
-9.29%
8,389.00
-0.76%
8,453.40
Other Intangible Assets
734.00
-0.41%
737.00
-13.29%
850.00
-41.46%
1,451.90
Long Term Equity Investment
231.00
-8.70%
253.00
-11.85%
287.00
-5.93%
305.10
Other Investments
334.00
-16.08%
398.00
+19.52%
333.00
-9.95%
369.80
Non Current Deferred Taxes Assets
292.00
-9.60%
323.00
-0.31%
324.00
+0.59%
322.10
Non Current Prepaid Assets
—
—
2.00
-48.72%
3.90
Total Liabilities Net Minority Interest
21,303.00
-2.17%
21,775.00
-4.45%
22,790.00
-7.59%
24,662.10
Current Liabilities
14,835.00
-4.39%
15,516.00
-4.84%
16,305.00
-7.92%
17,708.30
Payables
12,602.00
-5.57%
13,346.00
-2.43%
13,678.00
-6.19%
14,581.10
Accounts Payable
10,067.00
-5.36%
10,637.00
-1.75%
10,826.00
-3.19%
11,182.30
Other Payable
2,314.00
-2.61%
2,376.00
-4.27%
2,482.00
-16.62%
2,976.80
Total Tax Payable
221.00
-33.63%
333.00
-10.00%
370.00
-12.32%
422.00
Current Debt And Capital Lease Obligation
1,045.00
+26.82%
824.00
-33.44%
1,238.00
-14.70%
1,451.40
Current Debt
822.00
+40.75%
584.00
-38.27%
946.00
-19.08%
1,169.00
Current Capital Lease Obligation
223.00
-7.08%
240.00
-17.81%
292.00
+3.40%
282.40
Other Current Liabilities
45.00
+350.00%
10.00
—
—
Total Non Current Liabilities Net Minority Interest
6,468.00
+3.34%
6,259.00
-3.48%
6,485.00
-6.74%
6,953.80
Long Term Debt And Capital Lease Obligation
5,787.00
+4.76%
5,524.00
-2.00%
5,637.00
-1.62%
5,730.00
Long Term Debt
4,114.00
+9.88%
3,744.00
-0.82%
3,775.00
-0.70%
3,801.80
Long Term Capital Lease Obligation
1,673.00
-6.01%
1,780.00
-4.40%
1,862.00
-3.43%
1,928.20
Long Term Provisions
199.00
-14.22%
232.00
-7.20%
250.00
+2.21%
244.60
Non Current Pension And Other Postretirement Benefit Plans
128.00
-3.03%
132.00
-2.94%
136.00
-1.09%
137.50
Tradeand Other Payables Non Current
62.00
-55.07%
138.00
-28.13%
192.00
+14.56%
167.60
Non Current Deferred Taxes Liabilities
146.00
+2.82%
142.00
-20.67%
179.00
-48.97%
350.80
Other Non Current Liabilities
87.00
—
—
—
Stockholders Equity
2,540.00
-26.91%
3,475.00
+2.93%
3,376.00
-8.28%
3,680.80
Common Stock Equity
2,540.00
-26.91%
3,475.00
+2.93%
3,376.00
-8.28%
3,680.80
Capital Stock
109.00
+0.00%
109.00
-4.39%
114.00
-0.09%
114.10
Common Stock
109.00
+0.00%
109.00
-4.39%
114.00
-0.09%
114.10
Share Issued
1,091.39
+0.00%
1,091.39
-4.39%
1,141.51
+0.01%
1,141.43
Ordinary Shares Number
1,078.52
-0.02%
1,078.76
+0.41%
1,074.35
+0.43%
1,069.73
Treasury Shares Number
12.87
+1.88%
12.63
-81.19%
67.17
-6.33%
71.70
Additional Paid In Capital
579.00
+0.00%
579.00
+0.35%
577.00
+0.19%
575.90
Retained Earnings
2,052.00
-27.41%
2,827.00
-18.95%
3,488.00
-7.23%
3,759.70
Treasury Stock
188.00
-1.57%
191.00
-80.71%
990.00
-6.08%
1,054.10
Minority Interest
232.00
-10.42%
259.00
-43.33%
457.00
-4.71%
479.60
Total Equity Gross Minority Interest
2,772.00
-25.76%
3,734.00
-2.58%
3,833.00
-7.87%
4,160.40
Total Capitalization
6,654.00
-7.83%
7,219.00
+0.95%
7,151.00
-4.43%
7,482.60
Working Capital
-1,665.00
+10.24%
-1,855.00
+21.43%
-2,361.00
+9.54%
-2,610.00
Invested Capital
7,476.00
-4.19%
7,803.00
-3.63%
8,097.00
-6.41%
8,651.60
Total Debt
6,832.00
+7.62%
6,348.00
-7.67%
6,875.00
-4.27%
7,181.40
Net Debt
2,242.00
+32.66%
1,690.00
-32.48%
2,503.00
+0.96%
2,479.30
Capital Lease Obligations
1,896.00
-6.14%
2,020.00
-6.22%
2,154.00
-2.56%
2,210.60
Net Tangible Assets
-5,140.00
-5.50%
-4,872.00
+16.90%
-5,863.00
+5.81%
-6,224.50
Tangible Book Value
-5,140.00
-5.50%
-4,872.00
+16.90%
-5,863.00
+5.81%
-6,224.50
Current Provisions
160.00
+11.89%
143.00
+160.00%
55.00
—
Derivative Product Liabilities
59.00
-35.16%
91.00
+0.00%
91.00
-71.85%
323.30
Financial Assets
77.00
+1825.00%
4.00
-87.50%
32.00
+5233.33%
0.60
Investmentsin Associatesat Cost
231.00
-8.70%
253.00
-11.85%
287.00
-5.93%
305.10
Line Item Trend 2025-12-31 2024-12-31 2023-12-31 2022-12-31
Operating Cash Flow
724.00
-48.58%
1,408.00
+13.73%
1,238.00
+76.60%
701.00
Net Income From Continuing Operations
-172.00
-127.34%
629.00
+219.29%
197.00
-74.58%
775.00
Depreciation
343.00
-7.05%
369.00
-12.56%
422.00
-1.63%
429.00
Amortization Cash Flow
104.00
-16.80%
125.00
-83.40%
753.00
+796.43%
84.00
Depreciation And Amortization
447.00
-9.51%
494.00
-57.96%
1,175.00
+129.04%
513.00
Other Non Cash Items
348.00
-17.73%
423.00
+26.27%
335.00
+26.89%
264.00
Stock Based Compensation
73.00
-33.03%
109.00
-22.14%
140.00
+14.75%
122.00
Deferred Tax
303.00
-24.63%
402.00
+169.80%
149.00
-61.30%
385.00
Gain Loss On Investment Securities
-64.00
+84.80%
-421.00
-383.91%
-87.00
+44.23%
-156.00
Net Foreign Currency Exchange Gain Loss
—
—
18.50
+988.24%
1.70
Gain Loss On Sale Of PPE
0.00
+100.00%
-7.00
0.00
+100.00%
-6.00
Change In Working Capital
-291.00
-257.30%
185.00
+171.15%
-260.00
+69.30%
-847.00
Change In Receivables
199.00
-38.77%
325.00
-8.96%
357.00
+154.67%
-653.00
Change In Payable
-500.00
-139.23%
-209.00
+69.40%
-683.00
-337.82%
-156.00
Investing Cash Flow
-347.00
-224.82%
278.00
+173.16%
-380.00
+7.09%
-409.00
Net PPE Purchase And Sale
-83.00
+50.60%
-168.00
+2.33%
-172.00
+12.24%
-196.00
Purchase Of PPE
-91.00
+51.85%
-189.00
-6.78%
-177.00
+15.31%
-209.00
Sale Of PPE
8.00
-61.90%
21.00
+320.00%
5.00
-61.54%
13.00
Capital Expenditure
-186.00
+21.19%
-236.00
-8.76%
-217.00
+3.13%
-224.00
Net Investment Purchase And Sale
15.00
-97.68%
646.00
+546.00%
100.00
+100.00%
50.00
Sale Of Investment
15.00
-97.68%
646.00
+546.00%
100.00
+100.00%
50.00
Net Business Purchase And Sale
-184.00
+25.20%
-246.00
+8.21%
-268.00
-8.06%
-248.00
Purchase Of Business
-184.00
+25.20%
-246.00
+8.21%
-268.00
-8.06%
-248.00
Net Intangibles Purchase And Sale
-95.00
-102.13%
-47.00
-17.50%
-40.00
-166.67%
-15.00
Purchase Of Intangibles
-95.00
-102.13%
-47.00
-17.50%
-40.00
-166.67%
-15.00
Financing Cash Flow
-319.00
+67.75%
-989.00
-9.40%
-904.00
+52.69%
-1,911.00
Net Issuance Payments Of Debt
430.00
+1148.78%
-41.00
+56.84%
-95.00
+57.01%
-221.00
Issuance Of Debt
874.00
-17.55%
1,060.00
+0.66%
1,053.00
0.00
Repayment Of Debt
-444.00
+59.67%
-1,101.00
+4.09%
-1,148.00
-419.46%
-221.00
Long Term Debt Issuance
874.00
-17.55%
1,060.00
+0.66%
1,053.00
0.00
Long Term Debt Payments
-444.00
+59.67%
-1,101.00
+4.09%
-1,148.00
-419.46%
-221.00
Net Long Term Debt Issuance
430.00
+1148.78%
-41.00
+56.84%
-95.00
+57.01%
-221.00
Net Common Stock Issuance
-97.00
-21.25%
-80.00
-50.94%
-53.00
+93.84%
-861.00
Common Stock Payments
-97.00
-18.29%
-82.00
-51.85%
-54.00
+93.74%
-862.00
Common Stock Dividend Paid
-343.00
+19.29%
-425.00
-0.47%
-423.00
-15.89%
-365.00
Cash Dividends Paid
-343.00
+19.29%
-425.00
-0.47%
-423.00
-15.89%
-365.00
Repurchase Of Capital Stock
-97.00
-18.29%
-82.00
-51.85%
-54.00
+93.74%
-862.00
Net Other Financing Charges
-8.00
+90.80%
-87.00
-390.00%
30.00
+135.71%
-84.00
Changes In Cash
58.00
-91.68%
697.00
+1615.22%
-46.00
+97.16%
-1,619.00
Effect Of Exchange Rate Changes
1.00
+101.11%
-90.00
-12.50%
-80.00
-225.00%
64.00
Beginning Cash Position
2,467.00
+32.63%
1,860.00
-6.34%
1,986.00
-43.91%
3,541.00
End Cash Position
2,526.00
+2.39%
2,467.00
+32.63%
1,860.00
-6.34%
1,986.00
Free Cash Flow
538.00
-54.10%
1,172.00
+14.79%
1,021.00
+114.05%
477.00
Common Stock Issuance
0.00
-100.00%
2.00
+100.00%
1.00
+0.00%
1.00
Dividend Received CFO
45.00
+45.16%
31.00
-27.91%
43.00
+13.16%
38.00
Interest Paid CFO
-377.00
+5.99%
-401.00
-6.08%
-378.00
-25.17%
-302.00
Interest Received CFO
97.00
-11.01%
109.00
-6.03%
116.00
+31.82%
88.00
Issuance Of Capital Stock
0.00
-100.00%
2.00
+100.00%
1.00
+0.00%
1.00
Taxes Refund Paid
-398.00
-1.53%
-392.00
+0.76%
-395.00
-1.02%
-391.00
SEC Filings

Recent 10-K, 10-Q, 8-K, and Form 4 (insider) filings.

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