Why TradeJournal?
Most traders lose money because they trade based on emotions, not data. We built TradeJournal to change that.
TradeJournal is a simple way to plan and learn from all your trades. Over time, your analytics help you do more of the good and less of the bad. Ultimately, maximizing your winning strategy.
"You can't manage what you can't measure."
Our Mission
To maximize trader alpha through data-driven insights
What is Alpha?
Alpha is a trader's edge to generate returns greater than the market. It's the difference between average traders and profitable ones.
All our energy goes towards maximizing your alpha through three core pillars:
1. Analytics
Advanced trading analytics that reveal patterns you can't see with the naked eye. AI-powered insights identify what's working and what's costing you money.
2. Community
A supportive trading community that helps you stay accountable. Learn from other traders, share insights, and grow together.
3. Education
Resources, guides, and mentorship to accelerate your trading journey. From beginner to advanced, we help you level up.
The Story
How TradeJournal came to be
From Paper Notes to Platform
Hey there! I'm Alex Winkler, founder of TradeJournal.co.
I've been trading since 2011. Back then, I scribbled trade ideas on random pieces of paper - entry points, exit targets, basic notes. Nothing fancy.
As my passion for trading grew, so did the pile of paper notes. I knew I needed a better system.
So I spent the next 2 years building a Google Sheet trading journal that organized everything and compiled statistics. It was a game-changer for my trading.
Outgrowing Spreadsheets
The Google Sheet worked for a while, but I hit its limits:
- Manual data entry was eating hours every week
- Pattern recognition was limited to what I could see
- Couldn't share insights easily with my community
- No mobile access - stuck at my desk
That's when I decided to build TradeJournal.co - a proper platform that:
- Auto-syncs with brokers (no manual entry)
- Uses AI to find patterns you can't see
- Builds a community of serious traders
- Works anywhere, on any device
The Journey Continues
My journey back into trading started when one of my companies began offering cryptocurrency payouts. I had to learn exchanges, accounting, and buy/sell crypto weekly.
That reignited my passion for trading. By late 2017, I was documenting everything in my custom Google Sheet journal. That evolved into what TradeJournal.co is today.
Now we have a tight-knit community of 12,000+ traders actively pursuing mastery in stocks, crypto, forex, options, and more.
Follow the Journey
On my YouTube channel, I share my trading journey and lessons learned from within the TradeJournal community.
It's been a hell of an adventure so far, but we have a lot more to learn.
We're in it for the long haul. Welcome aboard. 🚀
Our Values
What drives us every day
Privacy First
Your trading data is sacred. We never share, sell, or look at it.
Fair Pricing
Professional tools shouldn't cost $100/month. We keep prices accessible.
Always Improving
We ship new features every week based on trader feedback.
Trader-Centric
Every decision we make is: "Does this help traders win?"
Ready to Maximize Your Alpha?
Join 12,000+ traders using data to beat the market